From “Selfies” to Breaking Tweets

A question of perspective: Exploring audiences’ views of journalistic boundaries

“…When it comes to authenticity, audiences expect content creators to perform authenticity labour, which includes fostering intimacy with audiences by being transparent about the ordinariness of the persona and their daily life (McRae, 2007). However, these findings also reflect growing scholarship on the ‘celebrification’ of journalists through self-branding online (Olausson, 2018) suggesting that greater transparency about their personal identities and lives may benefit them professionally (Bossio and Sacco, 2017).…”

Me, myself, I:

“…In our quest to understand the interplay between radio personalities' personal online identities and online personal brands, we extended the literature review to the journalism field, since journalists are, just like radio presenters, storytellers by profession. Within the journalism domain, various studies have been conducted of the role of company branding and personal branding in online spaces (Bossio & Sacco, 2017;Brems et al, 2017;Molyneux & Holton, 2014). These studies clearly illustrate that a need exists for journalists to be guided on how they should present themselves and manage their identities in online spaces.…”

“…The study indicated that people present themselves as different social characters on social media networks: "an authentic businessperson, and a private person at the same time" (Horky et al, 2021, p. 19). In an Australian study, Bossio and Sacco (2017) explored ways that journalists represent and Mardi Delport & Dalmé Mulder Article: Me, myself, I negotiate their personal and professional identities in social media environments, and how these representations are impacted by professional, organisational, and institutional influences. This study revealed that representing a personal and professional identity online might be especially difficult for journalists, where representation of a particular character is an important part of professional practice (Bossio & Sacco, 2017).…”

“…In an Australian study, Bossio and Sacco (2017) explored ways that journalists represent and Mardi Delport & Dalmé Mulder Article: Me, myself, I negotiate their personal and professional identities in social media environments, and how these representations are impacted by professional, organisational, and institutional influences. This study revealed that representing a personal and professional identity online might be especially difficult for journalists, where representation of a particular character is an important part of professional practice (Bossio & Sacco, 2017). Brems et al (2017) investigated the tweeting behaviour of journalists in the Netherlands and Flanders to explore the way they use social media to present themselves, and to determine the dilemmas they were facing.…”

“…The context in which this interaction takes place impacts the dynamics and changing nature of online identity (Kasperiuniene & Zydziunaite, 2019). In social media contexts, professional identity refers to representations of the professional activities, organisational connections, and institutional norms that a person might present through text or image on social media platforms, while personal identity is regarded as comprising the activities, events, opinions, and relationships that might represent an individual's life outside their professional activities (Bossio & Sacco, 2017). Radio personalities, for example, act out their professional identities while being on air, but also interact with their audience by means of competitions, request shows, online discussions, WhatsApp, and Telegram messages, among other things.…”