“…Researchers argue that cultural agreements, for example, can be governmental strategies of power that seek to increase the influence of one country over another through key individuals involved in activities within these agreements, who are usually scientists and the higher education community, who may be considered elites and opinion and/or decisionmakers (FERREIRA; OLIVEIRA, 2020). Ferreira and Oliveira (2020) affirm that education, science, and technology are connected to higher education, which trains professors, researchers, and decision-makers who will occupy strategic positions in schools, universities, companies, institutions, and governments and, ultimately, will be key to the dissemination of ideas to groups of people in their countries, being considered vectors of soft power. Even Nye cites examples of U.S. sources of power within institutions that spread principles underlying U.S. society, such as universities, by saying, "[y]oung Japanese who have never been to the United States wear sports jackets with the names of American colleges" (NYE, 1990, 168).…”