From institutional websites to social media and mobile applications: A usability perspective

Ramos, Ricardo Filipe; Rita, Paulo; Moro, Sérgio

doi:10.1016/j.iedeen.2019.07.001

Cited by 44 publications

(33 citation statements)

References 40 publications

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“…Therefore, companies must rigorously manage such factors to improve employee satisfaction, which leads to business success (Gregory, 2011). Social media is a disruptive set of communication platforms built on the Web 2.0 technology with the goal of making the Internet a user-generated content media where 3 users express their opinions through text, images, and videos, among others (Ramos et al, 2019). There are several types of social media, including blogs, wikis, discussion forums, online review platforms, and media sharing sites.…”

Section: Introductionmentioning

confidence: 99%

What drives job satisfaction in IT companies?

Moro

Ramos

Rita

2020

IJPPM

Self Cite

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PurposeStrategic goal achievement in every sector of a company relies fundamentally on the firm's employees. This study aims to disclose the factors that spur employees of major Information Technology (IT) companies in the United States (US).Design/methodology/approachIn this paper, 15,000 reviews from the top 15 United States IT companies were collected from the social media platform Glassdoor to uncover the factors that satisfy IT employees. To learn the most meaningful features that influence the scores, positive and negative remarks, as well as advice to the management team, were analyzed through a support vector machine.FindingsResults highlight a positive attitude of coworkers, contributing to a positive environment and job satisfaction. However, unsatisfied IT employees reveal that work exhaustion is the main reason for their job dissatisfaction.Practical implicationsIT human resource departments can use these valuable insights to align their strategies in accordance with their employees' desires and expectations in order to thrive.Originality/valueThe study highlights the relevance of IT companies to understand the reasons behind their employees' satisfaction. Up until now, little is known concerning the variants of job satisfaction among IT employees, enriching the understanding in this particular professional area.

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Section: Introductionmentioning

confidence: 99%

What drives job satisfaction in IT companies?

Moro

Ramos

Rita

2020

IJPPM

Self Cite

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“…Interest in the usability principles of social media technology has increased in general. Moreover, many articles are associated with the health and medical area, suggesting a more mature development of these fields [33]. Advances in smartphone technology are to help reinforce users skills in the health sector.…”

Section: Introductionmentioning

confidence: 99%

Development and usability testing of an educational mobile learning app for climate change and health impacts

Aydoğan¹,

Atik

Dikmen

et al. 2021

Turkish Journal of Biochemistry

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Objective Mobile applications, social media platforms are changing Internet user behavior; creating a new era of education in a connected world. We have previously reported training needs of health providers in the climate change. Aim is to develop and test an Android® Mobile app as an effective smart learning environment for climate change health impacts. Materials and methods The quasi-experimental design method was used in five phases: easy-to-reach, rich content Mobile app design and development for Android® operating system, scale development, finalizing scales to be used, implementation, data collection, analysis. Dependent t-test of pre-test and post-test awareness scores was analyzed. Usability and satisfaction were assessed with two scales; quantitative data with descriptive statistics. Results The developed Mobile app was effective in enhancing students’ learning experience, and well-received in terms of adopting and using such technology for educational purposes. Pre-test and post-test scores different statistically (p<0.05); increasing participants’ awareness level and were satisfied. Conclusion We conclude that our Mobile app, m-learning project, is successfully incorporated into the learning context; when tested, raised awareness about climate change and health effects for the public. To our knowledge, no currently existing tool to provide new mobile application for climate change education and promote awareness exists.

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“…In a world driven by electronic word-of-mouth based on Social Media (SM) platforms, marketers have taken it into an advantage to procure new relationships between brands, potential customers and developing existing ones (Litterio et al, 2017). On this less tangible and sophisticated era, individuals have changed their roles as consumers, since they take an autonomous part in seeking information about products/services of their interest, making it possible to acquire nearly everything with a simple "click" (Ramos et al, 2019). On a global scale, there are 2.25 billion users of SM daily (Statista, 2017).…”

Section: Introductionmentioning

confidence: 99%

Online dating apps as a marketing channel: a generational approach

Rita

Ramos

Moro

et al. 2020

EJMBE

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PurposeThis study aims to understand if an online dating app is considered an acceptable channel to conduct advertising activities and understand the differences between Generations X, Y and Z for such acceptance.Design/methodology/approachA total of 411 Tinder users’ reactions were obtained and analyzed using text mining to compute the sentiment score of each response, and a Kruskal–Wallis H test to verify if there are statistical differences between each generation.FindingsThe results showed positive acceptability toward the marketing campaign on Tinder, especially Z Generation. Nevertheless, the statistical analysis revealed that the differences between each generation are not statistically significant.Research limitations/implicationsThe main limitation relates to the fact that the participants, during the data collection, revealed their identification, perhaps leading to acquiescence bias. In addition, the study mainly covered the male population. A balanced sample would be positive to examine any possible differences between gender.Practical implicationsResults provide an essential indication for companies regarding their marketing activities conducted on Tinder to fully exploit the possibility of using Tinder as an alternative and valuable channel to conduct marketing activities.Originality/valueUp until now, no studies tried to understand the effect of a marketing activity online on an online dating app.

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From institutional websites to social media and mobile applications: A usability perspective

Cited by 44 publications

References 40 publications

What drives job satisfaction in IT companies?

What drives job satisfaction in IT companies?

Development and usability testing of an educational mobile learning app for climate change and health impacts

Online dating apps as a marketing channel: a generational approach

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