Online dating apps as a marketing channel: a generational approach

Rita, Paulo; Ramos, Ricardo Filipe; Moro, Sérgio; Mealha, Marta Casaca; Radu, Lucian

doi:10.1108/ejmbe-10-2019-0192

Cited by 21 publications

(16 citation statements)

References 66 publications

(82 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…SA is only used to uncover hotel clients' satisfied, neutral, or negative sentiments [70,71]. In this sense, we applied a scale that determines the level of client satisfaction created by Rita et al [72]. The more positive they are, the greater the satisfaction.…”

Section: Discussionmentioning

confidence: 99%

Predictors of Hotel Clients’ Satisfaction in the Cape Verde Islands

et al. 2022

View full text Add to dashboard Cite

Tourism has been fundamental for countries’ economic development, and Africa is the destination with the biggest tourism growth potential. Using 1414 travelers’ online reviews collected from TripAdvisor, the present work aims to understand which variables predict the satisfaction of Cape Verde’s hotel clients. Satisfaction was analyzed using sentiment analysis and ANOVA to predict the effect of the gathered variables on clients’ satisfaction. Results indicate that 90% of the clients revealed positive satisfaction and that nationality, date of stay, and previous traveler experiences affect satisfaction. Contrarily to our predictions, there is no statistically significant evidence that gender influences satisfaction. The findings of this study will help hotel marketing managers to align their strategies accordingly and meet their clients’ expectations.

show abstract

Section: Discussionmentioning

confidence: 99%

Predictors of Hotel Clients’ Satisfaction in the Cape Verde Islands

et al. 2022

View full text Add to dashboard Cite

show abstract

“…The scientific literature has not been oblivious to this new trend of obtaining everything with a single click and has carried out research that analyzes the adoption and behavior of these digital user consumption habits that range from transportation with applications such as Uber and Blablacar to ordering food delivery, Uber eats, Rapid, DiDi Food, Etc., and even trust that an algorithm can make better decisions to find a partner with applications such as Tinder (Amin et al, 2020;Bueno et al, 2017;Rita et al, 2021;Willis & Tranos, 2021).…”

Section: Graphic 1 Articles Analyzing the Relationship Between Innova...mentioning

confidence: 99%

Banking innovations and their effect on profitability

González

Figueroa

Prado‐Román

2022

myn

View full text Add to dashboard Cite

This research seeks to answer these questions by analyzing multiple empirical articles carried out at different times, in different countries, and with various innovations. The research is divided into three sections: first, it presents a chronology of the evolution of banks, their main innovations, and events that have modified the banking business model to adapt it to banking today. The second is based on bibliometric tools to present the primary references of the articles that analyze the relationship between innovation and bank profitability and its conceptual structure. The third section analyzes the concept of branchless banking and its factors. Three findings stand out: 1) according to the empirical literature consulted, it is concluded that innovation does affect profitability, 2) publications have grown in recent years, with China being the most productive country and the United States the most influential, and 3) The concept of branchless banking is a viable alternative to measure innovation in the Mexican banking sector.

show abstract

“…Therefore, marketers must create enjoyable, funny, exciting offers. Platforms like Facebook, YouTube, and Twitter are commonly used by multinational companies to attract customers through pictures, videos, and contests [47]. So, the researcher is trying to measure the role of entertainment in social media marketing [48] from a pharmacy staff's perspective that can be used to harness corporate client relationships.…”

Section: Entertainmentmentioning

confidence: 99%

Mode of Collaboration between the Pharmaceutical Firms and Pharmacists: An Empirical Investigation of Social Media Marketing Activities

2022

View full text Add to dashboard Cite

This study aims to explain the antecedents of B2B customer satisfaction in the pharmaceutical industry of Jordan. The study mainly investigates the direct role of social media marketing on B2B pharmacy staff satisfaction through the lenses of the Kano model, value creation, and transaction efficiency. Purposive sampling was used to collect data from 573 pharmacy staff. Structural equation modelling and regression analysis were used to assess the constructed model’s validity. Results of the study show that the social media marketing construct had both direct and indirect impacts on B2B customer satisfaction. Specifically, the Kano model, value creation, and transaction efficiency’s mediating effect on the constructed model were found to be effective when building integrated marketing strategies for B2B customers in the pharmaceutical industry.

show abstract

Online dating apps as a marketing channel: a generational approach

Cited by 21 publications

References 66 publications

Predictors of Hotel Clients’ Satisfaction in the Cape Verde Islands

Predictors of Hotel Clients’ Satisfaction in the Cape Verde Islands

Banking innovations and their effect on profitability

Mode of Collaboration between the Pharmaceutical Firms and Pharmacists: An Empirical Investigation of Social Media Marketing Activities

Contact Info

Product

Resources

About