The link between the popular music history of Blackpool and its status as a seaside holiday resort are illustrated by an episode from its recent efforts to re-invent itself, one which touches on a number of recurring themes. In 2009 Frank Barrett, the travel editor of The Mail on Sunday, voiced his indignation about a Blackpool tourist board promotional video, intended to modernise the image of the town. The video, aping the imagery and style of arthouse film, appears at first to be to set in a Parisian café before its true location is revealed.In lamenting the promotional campaign Barrett makes reference to the popular music history of Blackpool. The film, he complains: attempts a sort of French cinema arthouse take on the seaside resort. At first glance, you might think that Blackpool is making a pitch for the French tourist market. In fact, the French aren't really keen on holidaying anywhere outside France (thank God, you might say)… Rather than indulging in smart arty films, Blackpool ought to be concentrating on celebrating its core values: harking back to the glory days of George Formby, Gracie Fields and Albert and the Lion. (Barrett 2009) Perhaps predictably for a feature writer on a publication noted for its flag-waving nationalism, Barrett's ire is aroused by the thought that the campaign might have been appealing to the French. But the issue of class is also implied: Barrett suggests that Blackpool's arthouse pretensions might indicate that the town had ideas above its station. In invoking the popular music of pre-war Blackpool, Barrett's critique brings together some of the persistent themes and anxieties in postwar musical references to the town: nostalgia, Englishness, class, decline and the notion of the 'fake'.
Nostalgic Nationalism: freedom, conformity and declineBlackpool has been referenced within popular music for the best part of a century. Its place in popular culture derived originally from its success as a place for tourism and entertainment.In the 1930s 'glory days' that Barrett invokes, Blackpool was the most popular resort in Britain, with an estimated 7 million visitors to the resort each season (Walton 1998). It is the very success of Blackpool in the first half of the twentieth century as a place of leisure and entertainment that has led to the vein of nostalgia that runs through postwar references to the town in popular music. The three popular music references cited by Barrett involve artists