Abstract:Freudian sexual symbolism theory and research are discussed and an empirical test of that theory is presented. Following up the 1985 findings of Ruth and Mosatche, an experimental investigation measured the effects of sexual symbolism in advertising on self-reported purchasing tendencies. A within-subjects design exposed 42 male and 57 female undergraduates to liquor advertisements containing genital symbolism and to liquor advertisements lacking such symbolism. Liquors presented in advertisements were matched… Show more
“…Sexuality is something that is interesting to note because it is associated with the basic instinct of individuals who responded immediately when sexuality is a stimulus that affects the cognitive structure (Ruth et al, 1989). This has become the nature of all God's creation, which mutually attracted to the opposite sex.…”
“…Sexuality is something that is interesting to note because it is associated with the basic instinct of individuals who responded immediately when sexuality is a stimulus that affects the cognitive structure (Ruth et al, 1989). This has become the nature of all God's creation, which mutually attracted to the opposite sex.…”
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