Foundations Of Service Science Management And Business

Katzan, Harry

doi:10.19030/jss.v1i2.4291

Cited by 7 publications

(3 citation statements)

References 8 publications

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“…In correspondence with the co-creation interaction, the perceived value of the customer is related to the expectations of the customers before the experiential usage of the services. (Katzan, 2008). In classes, the service interaction is called VCC interactions (Maria et al, 2014).…”

Section: Universities As Service System Under Service Dominant Logicmentioning

confidence: 99%

Conceptualization of Higher Education Institutions (HEI) as a Service System Using S-D Logic Lens

Shafaqat

Kausar²,

Ali³

2020

NRJSS

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This qualitative study provides a tentative theory of university as a service system using the S-D logic lens. Presently, the universities are working under G-D logic, where the networks & entities are performing under the different agendas to contribute to the whole ecology with the approach of unilateral transfer of services/resources. However, the organizational effectiveness highly depends on actively interacting with its internal and external networks to seek valuable resources to ensure its functioning through a shared worldview. Therefore, universities need to develop an architecture of participation where actors connect and collaborate through a shared vision. The results of G-D logic-based university system revealed the dominant factors; “the behaviour of people” which is opportunistic, and “dealings” have been done in self-interest, as the system is complex and based on indirect interactions. This study presents a solution by the conceptualization of universities as service system; the propositions reveal a mechanism of resource integration through which entities and networks link resources through forming the value proposition for mutual benefits. Thereby, this mechanism may be used as “transparent check of governance” in which all the public and private university system’s constraints may be mitigated by the application of S-D logic.

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Section: Universities As Service System Under Service Dominant Logicmentioning

confidence: 99%

Conceptualization of Higher Education Institutions (HEI) as a Service System Using S-D Logic Lens

Shafaqat

Kausar²,

Ali³

2020

NRJSS

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“…Following a cocreation interaction the value realized by a customer is highly dependent on their perception of the service provided in addition to previously established expectations (Katzan, 2008b). Some believe that, in order to understand customer value, one must also consider phenomena related to customer process or activities as they interact with service offerings (Woodruff & Flint, 2006).…”

Section: Literature Review Of Service System Conceptsmentioning

confidence: 99%

Characterizing organizations as service systems

Tracy

2012

Hum Ftrs & Erg Mfg Svc

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Over the past 50 years, the service sector has grown in most advanced industrialized economies to be the dominant economic activity. Researchers are working to understand service activities and define scientific concepts and methods of service under an emerging research area called service science. Service is defined as the application of competence and knowledge to create value. Value is realized through interactions and cocreation among service systems. Service systems vary in scope (from individuals to businesses, organizations, governments, and nations) and adapt dynamically and connect to other service systems through value propositions. The service system has been proposed as an abstraction for service science, and yet it is not clear how to characterize a given organization as a service system. In this article, we present a review of literature on service system concepts and define a service system framework developed from the literature that can be used to characterize an organization as a service system. © 2012 Wiley Periodicals, Inc.

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“…Desses fenômenos resultam empresas modernas, com fronteiras mutáveis, portfólio flexível de serviços, que intensivamente empregam informação e suas tecnologias, respondendo agilmente às condições de mercado e do ambiente todo (Katzan Jr., 2008). O sucesso das empresas baseadas no conhecimento -como a Salesforce.com (software & programação para vendas e marketing) e a Netflix (distribuição de conteúdo pela internet) -liga-se a mudanças radicais, referidas como a 4ª Revolução Industrial.…”

Section: Introductionunclassified

A ciência de serviço e algo de um legítimo admirável mundo novo

Veiga¹,

Urdan

2017

GeT

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Complexas demandas de mercado e da sociedade levam empreendedores inovadores a lançar empresas baseadas no conhecimento, que mudam o modo de vida de muita gente. Novos modelos de negócios vão tirando proveito do crescimento das internets e da computação em nuvem, entre tantas possibilidades impulsionadas pela tecnologia. No círculo acadêmico, subjacente a essas transformações, emergiu Lógica Dominada por Serviço (LDS), uma filosofia de marketing e gestão, fruto da colaboração de professores, pesquisadores, consultores e profissionais. Diante da proliferação de subdisciplinas no Marketing, típica de uma crise de paradigma, Vargo e Lusch (2004) propuseram um arcabouço estruturante da teoria de Marketing, calcada em elegante e parcimonioso conjunto de axiomas, premissas, e conceitos. A LDS abriu avenidas de progresso teórico e metodológico, com interessantes implicações práticas. Indo além, a LDS é o esteio da emergente Ciência de Serviço. Nessa órbita, este artigo expõe e reflete sobre a Ciência de Serviços e seu entorno. Apresenta as razões, a natureza e os impactos da Ciência de Serviço. Sintetiza a LDS. Explica a Internet das Coisas e as organizações baseadas em conhecimento. Mostra a vanguarda da IBM nessa jornada. Realça a pertinência dessa Ciência para o Brasil. Estimula a adoção prática dessas perspectivas e a contribuição acadêmica para a evolução delas.

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Foundations Of Service Science Management And Business

Abstract: This paper continues with the conspectus of Service

Cited by 7 publications

References 8 publications

Conceptualization of Higher Education Institutions (HEI) as a Service System Using S-D Logic Lens

Conceptualization of Higher Education Institutions (HEI) as a Service System Using S-D Logic Lens

Characterizing organizations as service systems

A ciência de serviço e algo de um legítimo admirável mundo novo

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