2019
DOI: 10.21744/irjmis.v6n5.771
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Formulation of chicken egg marketing strategy

Abstract: The laying chicken farming sector is an important sector because from this sector some animal protein needs for humans are met. The success of a layer farm is largely determined by marketing. Judging from the footsteps of livestock farming, it appears that older farmers have experienced several problems in animal husbandry, such as the 1997 monetary crisis, the outbreak of bird flu in late 2003, the fluctuation of corn prices in 2015. These conditions, many businesses closed farms. Even though there have been … Show more

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Cited by 3 publications
(3 citation statements)
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“…The quality of red chili in non-contracted farmers is not uniform because non-contract farmers sell their products to traditional markets or intermediaries that do not require certain quality standards. All red chilies will be taken by intermediaries except for the rotten ones at very low prices (Imorou, 2020;Widyantara & Sukaatmadja, 2019). Table 3 shows the characteristics of contract and non-contract farmers.…”
Section: Comparison Cultivation Practice Of Contract Farming Farmers ...mentioning
confidence: 99%
“…The quality of red chili in non-contracted farmers is not uniform because non-contract farmers sell their products to traditional markets or intermediaries that do not require certain quality standards. All red chilies will be taken by intermediaries except for the rotten ones at very low prices (Imorou, 2020;Widyantara & Sukaatmadja, 2019). Table 3 shows the characteristics of contract and non-contract farmers.…”
Section: Comparison Cultivation Practice Of Contract Farming Farmers ...mentioning
confidence: 99%
“…Payments are made in cash, non-cash through bank transfers and credit payments when the goods or egg products reach the wholesalers. The money received by the breeder from the overall sale is used as capital to continue the production process (Widyantara & Sukaatmadja, 2019;Widarma & Setiawina, 2019).…”
Section: Financial Flowmentioning
confidence: 99%
“…heavy metals, antibiotics, hormones, and other drugs as well as against microbial contamination that can transmit disease and have good quality, will be fulfilled if there are strict supervision and maintenance techniques (SNI No. : 01-6366-2000) (Widyantara & Sukaatmadja, 2019;Rimawan et al, 2018).…”
Section: Introductionmentioning
confidence: 99%