Formulasi Strategi Menggunakan Bisnis Model Canvas

Abstract

The fashion industry plays an important role in the growth of the national creative industry which absorbs a lot of employment. Business actors selected as samples of this study were 4 distribution stores (Distros), located on Jl Padjadjaran, Bandung. Increasingly fierce competition is a major problem, marked by declining income and profitability. The purpose of this research is to formulate a distribution business strategy using SWOT analysis and BMC. Qualitative and quantitative descriptive research approaches were used in this study. Qualitative research to identify the factors of strengths, weaknesses, opportunities and threats. The results of the study found several factors from the elements of the SWOT analysis, as a basis for conducting quantitative analysis, which resulted in an aggressive strategy that had to be developed. Based on this strategy it is formulated in the form of a business model canvas. The distros business needs to be developed more aggressively in terms of Customer Segment, value proposition, channels, and customer relationships so that company revenue can increase. Companies also need to emphasize the development of the aspects of key business activities, key partners and the effectiveness of utilizing key resources so that the company can carry out cost efficiency. The finding of this study is that BMC can be used to describe briefly but completely as an effort to formulate a strategy for the results of SWOT analysis.

The Impact of Entrepreneurial Strategy on the Firm Performance of Indonesian Technology Startups

“…Value proposition and market segments are the basis in formulating business models using the BMC (Osterwalder & Pigneur, 2010). The value proposition is a major cornerstone in creating the BMC, playing a crucial role in designing aggressive strategies to increase firm revenue and build strong customer relationships (Pratama & Wahyuningsih, 2021). Moreover, the value proposition is an important instrument in outlining the benefits that customers can anticipate from the offered services and products (Aro & Ahola, 2020).…”

Peran Kepemimpinan dan Motivasi Kerja Terhadap Organizational Citizenship Behavior Dengan Kepuasan Kerja Sebagai Mediasi pada Lembaga Komite Nasional Pelestarian Kretek (Knpk)

“…Penelitian ini menggunakan jenis penelitian kuantitatif. Berdasarkan tujuannya, penelitian ini dikategorikan dalam penelitian explanatory research, atau penelitian yang bertujuan untuk menguji suatu teori atau hipotesis guna memperkuat atau bahkan menolak teori atau hipotesis yang sudah ada (Sugiyanto et al, 2018). Sampel penelitian adalah karyawan lembaga Komite Nasional Pelestarian Kretek (KNPK).…”

Assessing the Acceptance and Business Models Development Strategy of Go-Pay Indonesia Using TAM and BMC Approach

“…Canva's business model can help answer the right strategy by conducting an environmental analysis. Environmental analysis is a systematic process used by strategic planners to monitor environmental conditions that affect companies [17]. The Environmental Analysis consists of an analysis of the company's external and internal environment.…”

“…At the same time, the Analysis of the company's external environment helps to see the opportunities and threats the company will face. Research conducted by Sugiyanto et al [17] shows that by looking at the company's performance on its strategic factors, the company can determine its external and internal position. Based on these internal and external positions, as well as paying attention to strategic concepts, then with specific techniques and Analysis, the company can formulate the necessary strategies to deal with various problems in its business activities.…”