Forming relationships on the e-commerce market as a basis to build loyalty and create value for the customer. Empirical findings

Abstract

Summary The dynamic development of information technology, especially the Internet, which has taken place in recent years has brought many new opportunities to use the Internet in business operations. The Internet has created new opportunities for the development of enterprises. It was its dynamic boom that enabled e-commerce to gain in importance, and along with it made the changes in consumer behavior in terms of place, time and purchasing conditions. The aim of the paper is to present the key aspects in the development of relationships as a basis for building loyalty and creating value for the customer. Attainment of the objective will be aided by presentation of the results of survey regarding the identification of the measures taken to maintain lasting relationships that allow to build loyalty and create value for the customer. In addition, the study will identify the actions conducive to the growth of customer loyalty, which can be helpful in conducting e-business. In the research procedure we have used the analysis of the literature, statistical data and the results of the questionnaire study on the presented issues with customers from Lubuskie voivodship.

Coaching culture in the context of the emergence of creative class

“…However, an objective use of coaching as a lever for fast development and using it as a tool to be easily translated into a quantitative growth of indicators, turns out to be a misunderstanding, leading to effects that Vol. 19,No. 2 Coaching culture in the context of the emergence of creative class are opposite to what was intended.…”

“…According to Vol. 19 Clutterbuck (2009, p. 17), the idea is that the customer takes full advantage of their potential and reaches their goals. And they are supported in fulfi lling the objectives by the coach through planning strategies.…”

“…It is worth noting that the creative industries is a broader concept of cultural industries, as in the case of cultural industries the extract is made on the basis of end products produced as a result of the involvement of human activities Vol. 19,No. 2 Coaching culture in the context of the emergence of creative class of a creative nature carrying defi ned symbolic, aesthetic and emotional values being the manufacturer's intellectual property, which is a goal of consumption itself.…”

“…The coach in respect to a particular class should have powers allowing Vol. 19,No. 2 Coaching culture in the context of the emergence of creative class for appropriate support (Smółka 2011, p. 12).…”

“…Vol. 19 The study also pointed out the differences between coaching, counselling and consulting, the distinguishing features of modern coaching and highlighted the factors affecting the process of shaping the relationship between the client and the coach.…”