Formation of Bounded Consumers' Rationality Based on Micro Segmentation

Volkov, D.V.; Maloletko, Alexander N.; Kaurova, Olga V.

doi:10.35808/ersj/1243

Cited by 9 publications

(3 citation statements)

References 5 publications

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“…Conducting an experiment can be very costly, it will most likely take quite a long time to complete, and after the experiment is over, the time to make decision may be lost. In addition, it is rather difficult to conduct experiments in economics due to the uniqueness of each situation [18,19].…”

Section: Discussionmentioning

confidence: 99%

Formation of a Product Promotion Strategy Based on the Analysis of the Behavior of Network Users Through the Bruno de Finetti Paradox

Vladimirovich¹

2019

IJATCSE

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The formation of a product promotion strategy in the modern turbulent conditions of the business environment is faced with the multifactorial task of searching for the target audience. Under these conditions, it is important to consider categories such as capital. The paradox of Bruno de Finetti at one time was used to study the ability of insurance companies to conduct business under uncertainty. In modern conditions of a turbulent environment for entrepreneurship, simple farms fall under this category, which makes one think about the inevitability of bankruptcy of enterprises, which was previously proved mathematically. Many different business models are ready to adapt to modern conditions, but not many are ready for such transformations.

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Section: Discussionmentioning

confidence: 99%

Formation of a Product Promotion Strategy Based on the Analysis of the Behavior of Network Users Through the Bruno de Finetti Paradox

Vladimirovich¹

2019

IJATCSE

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“…The theoretical and methodological basis of the research includes the established scientific methods, works of Russian scholars (Balalova et al 2021;Bessonov and Suglobov 2019;Dudukalova et al 2020;Kontsevaya et al 2020;Maksaev et al 2021;Maloletko et al 2021;Mityushina et al 2017;Nabiyeva 2021;Orlova et al 2020;Rodionov et al 2020;Shinkareva et al 2021;Starodubtseva et al 2021;Volkov et al 2018), and recommendations of research institutions on this topic. The assessment of the current level of operating forms of the dairy complex involves methods of knowledge, analysis, and synthesis, as well as monographic and abstract-logical methods.…”

Section: Methodsmentioning

confidence: 99%

Regional Economic Policy in Dairy Production

Suglobov

Khabipov

2021

Сooperation and Sustainable Development

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The research relevance is connected with the need to increase dairy resources in small forms of farming, increase the level of organization of dairy cattle breeding, and form a stock of dairy products in the conditions of sanctions and embargo. Using the methods of economic research, the authors analyze the development of dairy cattle breeding in the Republic of Tatarstan. Moreover, the authors reveal current trends in production, procurement, and sales of milk and milk products by agricultural producers of different management forms. Additionally, the authors reveal the reserves for increasing the efficiency of the potential use in the dairy sector. The authors develop proposals for expanding economic activity in cattle breeding for small farms. Moreover, the authors propose ways of increasing the role of consumer agricultural cooperation in the development of dairy cattle breeding in peasant (farm) enterprises and private subsidiary farms by improving the forms and methods of state support for the replenishment of dairy herds with pedigree cows. The authors also put forward proposals on creating consumer purchasing and marketing cooperatives to sell milk and dairy products produced by rural residents and farms. Additionally, it is proposed to increase the competitiveness of consumer purchasing and marketing cooperatives in the market of milk and dairy products by increasing scientific support for their activities.

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“…In real life, when communicating with a consultant who has experience in teaching sales techniques, during the dialogue it would be revealed that a particular brand is interested in a particular consumer and a blind offer will not have an effect. Therefore, in this case, feedback from the consumer is needed to create a network user profile with certain criteria and marks [18,19].…”

Section: Literature Reviewmentioning

confidence: 99%

Dependence of Adequacy of Methods of Micro-Segmentation of Network Users on Macro-Segmentation Errors

Vladimirovich¹

2019

IJATCSE

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Currently, market relations are forced to improve the quality of products, to expand the range, to make demands on the optimal price level. The question of choosing groups of buyers, the target audience is Central to the success of organizations. The article deals with the methods of market segmentation and the analysis of the consequences of macro-segmentation errors on the microsegmentation of consumers.

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Formation of Bounded Consumers' Rationality Based on Micro Segmentation

Cited by 9 publications

References 5 publications

Formation of a Product Promotion Strategy Based on the Analysis of the Behavior of Network Users Through the Bruno de Finetti Paradox

Formation of a Product Promotion Strategy Based on the Analysis of the Behavior of Network Users Through the Bruno de Finetti Paradox

Regional Economic Policy in Dairy Production

Dependence of Adequacy of Methods of Micro-Segmentation of Network Users on Macro-Segmentation Errors

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