Formation of a Product Promotion Strategy Based on the Analysis of the Behavior of Network Users Through the Bruno de Finetti Paradox

Abstract

The formation of a product promotion strategy in the modern turbulent conditions of the business environment is faced with the multifactorial task of searching for the target audience. Under these conditions, it is important to consider categories such as capital. The paradox of Bruno de Finetti at one time was used to study the ability of insurance companies to conduct business under uncertainty. In modern conditions of a turbulent environment for entrepreneurship, simple farms fall under this category, which makes one think about the inevitability of bankruptcy of enterprises, which was previously proved mathematically. Many different business models are ready to adapt to modern conditions, but not many are ready for such transformations.