Dependence of Adequacy of Methods of Micro-Segmentation of Network Users on Macro-Segmentation Errors

Abstract

Currently, market relations are forced to improve the quality of products, to expand the range, to make demands on the optimal price level. The question of choosing groups of buyers, the target audience is Central to the success of organizations. The article deals with the methods of market segmentation and the analysis of the consequences of macro-segmentation errors on the microsegmentation of consumers.