Forecasting patronage factors of Islamic credit card as a new e-commerce banking service

Abstract

Purpose Understanding the important patronage factors of Islamic credit card as a new e-commerce banking service is essential for bankers and users. Although some previous studies have focused on the factors that influence adoption of Islamic credit card, there are few empirical research studies that use a well-established adoption model that helps bankers and consumers to accept and use the Islamic credit card. This study aims to provide such a model to facilitate the adoption of Islamic credit card. Design/methodology/approach In response, a conceptual model was developed that combines the Technology Acceptance Model (TAM) with perceived religiosity (a new developed construct in this study) and trust to explain usage intention of this new banking product. Accordingly, the data were collected from 327 bank customers, and the results supported the applicability of TAM to describe usage behavior of Islamic credit card. Besides, the newly developed construct (perceived religiosity) increased the TAM power regarding explaining adoption of a new e-commerce banking service. Findings Theoretically, the results of this study advocate that perceived religiosity increase the TAM predictive power to clarify intention to use. While, perceived usefulness, perceived ease of use and attitude explained low level of the variance regarding intention to use, by adding perceived religiosity to TAM, these constructs contributed to an increase in the described variance, therefore offering a better explanatory power. In addition, the proposed joint TAM, perceived religiosity and trust explained 57.1 per cent of usage behavior variance. These results are of prime importance, as, to the best of the authors’ knowledge, this is the first study that proves the applicability of TAM for explaining adoption and usage of the Islamic credit card. Originality/value The findings of the current study showed that perceived usefulness is an important factor effecting people’s intention to use the Islamic credit card. Consequently, managers need to first ensure that the Islamic credit card and its services are technically sound and work in an appropriate manner. The focus should be on promoting speed, efficiency and effectiveness of this new product. In financial part, there is a need to reduce the interest rate in the long run to encourage potential users to consider the usage of the Islamic credit card and its offered services.

Determinants of islamic banking adoption across different religious groups in Ghana: A panoptic perspective

“…Therefore, H5 is supported. (Jamshidi et al, 2016;Jaffar et al, 2015;Alam, 2013;Hassan et al, 2013;Butt et al, 2011;Sun et al, 2012;Sufian, 2007). Jaffar et al (2015) revealed that 'Religion obligation is the influencing factor of attitude, which coincides with Butt et al (2011) study'.…”

“…Islamic Religious Promotion and IB: Religious promotion is a major determinant of IB adoption (Jamshidi et al, 2016;Jaffar et al, 2015;Alam, 2013;Hassan et al, 2013;Butt et al, 2011;Sun et al, 2012;Sufian, 2007). In Malaysia, Muhamat et al (2008) the measured of the sensitivity of the banks' customers towards the use of Arabic terminology in the Islamic banking industry.…”

“…In a nutshell, the committed Muslims were accustomed to their adoption criteria while casually religious and non-Muslims depended on the utility rational. Jamshidi et al (2016) assessed the adoption of Islamic credit card and argued that perceived religiosity advance the TAM predictive force to make the intention to use clearer. On the other hand, perceived usefulness, perceived ease of use and attitude gave low variance with respect to intention to adopt, by inclusion of perceived religiosity to TAM, these designs added to an increase in the variance mentioned, thereby giving a proper explanatory force.…”

The Intention in Online Submission of Micro Credit

“…Previous studies that proved that perceived ease of use or perceived usefulness influenced attitude toward behavior were conducted by Scanell et al (2011), Huang et al (2015, and Miranda et al (2017). The studies by Lin (2011), Hsiao and Tang (2013) and Jamshidi and Hussin (2016), Ye and Zhang (2014) proved not only the influence of perceived ease of use or perceived usefulness on attitude toward behavior but also the influence of perceived ease of use on the perceived usefulness.…”

“…Previous studies on e-commerce topics were generally more towards online buyers (Iqbal et al 2012;Shalini andHemamalini 2015, andDachyar andBanjarnahor 2017) or the adoption of e-commerce in MSMEs (Savrul et al 2014, Rahayu and John Day 2015, Venkatesh and Kumari 2015and Ueasangkomsate 2015. Studies on e-commerce topics related to intention theory generally applied TAM (Lesmono 2015, Jamshidi and Hussin 2016, Dachyar and Banjarnahor 2017and Natarajan et al 2017 whereas the study of credit applying intention theory usually applied TPB (Abdullah and Wahab 2015, Makpotche et al 2015, Brizi et al 2016, Kajenthiran et al2016and Tolba et al 2016).…”