The Intention in Online Submission of Micro Credit

Abstract

Purpose:The research aimed to identify the merchant intention in online submission microcredit through e-marketplace and formulate an online microcredit submission model. Total samples of 235 respondents were selected by convenience sampling method through an online survey of online sellers who were members of the Indonesian Online Business Association (APOI). Design/Methodology/Approach: Structural equation modeling (SEM) was used to test the empirical data derived from surveys with the proposed hypotheses. Findings: The results showed that marketing mix gives a greater influence on intention compared to attitude toward behavior. Practical Implications: The research is one of first attempts to provide valuable insight for an overview of MSME's intention towards micro credit in the framework of planning microcredit distribution (KUR) in Indonesia through e-commerce media. Originality/Value: The research provided an overview of the intention of online sellers / merchants to online submission systems through e-marketplace media and estimates how far is the persepsion of marketing mix in increasing intention.

The Effect of Marketing Mix Perception on the Intention of Online Merchant Financing

“…Research by Pour et al (2013) in Saderat Bank (Kermanshah provinces, Iran) and Aqrobaee et al (2014) in Mehr Eqtesad Bank (Isfahan provinces, Iran) proved that the marketing mix variables have a significant positive effect in attracting customers. Hartoyo et al (2019) argued that online seller perception of the marketing mix was statistically significant with the intention to apply for microcredit through e-commerce platforms in Indonesia. Thus, the following Hypothesis needs to be substantiated:…”

“…The Structural Equation Model (SEM) with an application of Linear Structural Relationship (LISREL) version 8.80 was used to test the conceptual model and its hypotheses. According to Hartoyo et al (2019), a reflective measurement model should be evaluated by interpreting their reliability and validity before performing an SEM.…”