Food and social media: a research stream analysis

Abstract

Interest in food and online communication is growing fast among marketing and business scholars. Nevertheless, this interest has been not exclusive to these areas. Researchers from different disciplines have focused their research on different concepts, target populations, approaches, methodologies, and theoretical backgrounds, making this growing body of knowledge richer, but at the same time difficult to analyze. In order to have a broader overview of this topic, this study analyzes the existent literature regarding food and social media in social sciences in order to identify the main research streams and themes explored. With this purpose, the present paper uses bibliometric methods to analyze 1356 journal articles by means of factor and social network analysis. The study contributes by revealing 4 clusters containing 11 dominant research streams within the social sciences, determining the linkages among the main research discourses, and recommending new future topics of research.

The Influence of a Celebrity Chef on Customer Repurchase Behavior: Empirical Study of Taiwan’s F&B Industry During COVID-19 Pandemic

“…Relifra et al (2023) indicated that celebrity endorsement has a significantly positive effect on purchasing decisions. The celebrity chefs’ endorsement on social media can also help to promote by giving attractiveness and customer engagement (García-León & Teichert, 2023). Some studies show that celebrity chefs are highly influential in raising ethical food awareness through the media (Lewis & Huber, 2015; Şahin & Gök Demir, 2023).…”