Interest in food and online communication is growing fast among marketing and business scholars. Nevertheless, this interest has been not exclusive to these areas. Researchers from different disciplines have focused their research on different concepts, target populations, approaches, methodologies, and theoretical backgrounds, making this growing body of knowledge richer, but at the same time difficult to analyze. In order to have a broader overview of this topic, this study analyzes the existent literature regarding food and social media in social sciences in order to identify the main research streams and themes explored. With this purpose, the present paper uses bibliometric methods to analyze 1356 journal articles by means of factor and social network analysis. The study contributes by revealing 4 clusters containing 11 dominant research streams within the social sciences, determining the linkages among the main research discourses, and recommending new future topics of research.
This study examines how hashtag #SlowFood postings on social media site Twitter reflect the food well-being of consumers. 4102 tweets containing the hashtag #SlowFood were identified. Using interpretive content analysis, only 210 food-content messages in English language, from consumers were selected coded and interpreted. Displays of positive emotions and activities related with the slow food consumption on social media were found. By studying how consumers share their food well-being on social media, this research contributes to the understanding of food well-being and how it is practiced online.
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