“…Today's business organizations continuously need creative ideas to survive turbulence (Puriwat & Hoonsopon, 2021), such as changes in exchange rates, government policies, technology, market tastes, and the COVID-19 pandemic (Akpan & Enemuo, 2021;Ch'ng et al, 2021;Farid & Widjaja, 2021;Yang et al, 2019). If the organization cannot develop creative ideas, the products produced will stagnate and not match market tastes, so the energy expended will be wasted and not converted into profits (Surya et al, 2022).…”