2007
DOI: 10.1142/s0219877007001211
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Firm Perceptions of Competitive Advantage of New University Technology and Their Impact on Exclusivity of Licensing Transactions

Abstract: Commercialization of new university technology within the new product development process is an important tool by which established firms can expand their innovative capabilities. The competitive advantage afforded by new university technologies, however, varies considerably. An exclusivity agreement is a useful tool to protect the firm's investment and help ensure that value is appropriated through the commercialization process. An empirical study of 66 technology transfer projects in the information and comm… Show more

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Cited by 4 publications
(1 citation statement)
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“…This improved understanding will be used to produce a new conceptual model that can be utilised by collaboration practitioners, in both academia and industry, in order to help facilitate new collaborations, improve technical innovation and the transfer of knowledge. It should be noted that the focus of this paper is on contract research and not "technology transfer" (Van Den Berghe and Guild, 2007), which more often relates to the commercialisation of technology. For example, involving the commercial exploitation of intellectual property rights (IPR) through activities such as licensing deals (Horwitz, 2007), or the creation of "spin-off" companies (Gübeli and Doloreux, 2005;Pries and Guild, 2007).…”
Section: Purposementioning
confidence: 99%
“…This improved understanding will be used to produce a new conceptual model that can be utilised by collaboration practitioners, in both academia and industry, in order to help facilitate new collaborations, improve technical innovation and the transfer of knowledge. It should be noted that the focus of this paper is on contract research and not "technology transfer" (Van Den Berghe and Guild, 2007), which more often relates to the commercialisation of technology. For example, involving the commercial exploitation of intellectual property rights (IPR) through activities such as licensing deals (Horwitz, 2007), or the creation of "spin-off" companies (Gübeli and Doloreux, 2005;Pries and Guild, 2007).…”
Section: Purposementioning
confidence: 99%