Finding the ‘Neo’ in Neoliberalism

Hardin, Carolyn

doi:10.1080/09502386.2012.748815

Cited by 52 publications

(27 citation statements)

References 14 publications

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“…This was an intentional broadcast strategy taken by C4 confirmed through the interview data. As one senior production executive explained: The national focus is thus driven by the dictates of a commercial sport-media landscape, a form of corporism (Hardin, 2014), that informs many decisions taken by broadcasters. However, the potential tensions around such a national focus did not escape the attention of some participants:…”

Section: Framing the Nationmentioning

confidence: 99%

(Re-)presenting the Paralympics: Affective Nationalism and the “Able-Disabled”

Pullen

Jackson

Silk

2019

Communication & Sport

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The relationship between media, sport, nations and nationalism is well established, yet, there is an absence of these discussions at the intersection of communication, Paralympics and disability studies. This omission is particularly significant considering the rapid commodification of the Paralympic spectacle, exacerbated by the entry of Channel 4 (C4) as the UK Paralympic rights holders, that has seen the games become an important site of disability (re-)presentation. In this article, we focus on the construction of national, normative, disabled bodies in Paralympic representation drawn from an analysis of three integrated datasets from Channel 4's broadcasting of the Rio 2016 Paralympics: interviews with C4 production and editorial staff; quantitative content analysis, and qualitative moving image analysis. We highlight the strategic approach taken by C4 to focus on successful medal winning athletes; the implications this has on the sports and disability classifications given media coverage; and the role of affective high-value production practices. We also reveal the commercial tensions and editorial decisions that broadcasters face with respect to which disabilities / bodies are made hyper-visible-and thereby those which are marginalized-as national disability sport icons that inculcate preferred notions of disability and the (re)imagined nation. 'hyper-visibility' of disability (Pullen et al., 2018), our focus herein is on the media's role in the social construction of disability and the production of Paralympic media texts as those through which political/ national discourse can be traced (Whannel, 2013). Critically engaging with representations of disability and disabled Paralympic bodies raises important questions, especially when held relational to a celebrated and 'normative' national body politic, one derived and cultivated from enhanced forms of neoliberal embodiment (sculpted, healthy, fit, sexual, heteronormative, and attractive) (Turner, 1996). With death, age and disability often positioned as the antithesis to such a normative body politic, media depictions of disability have, for the most part, drawn on a limited number of stereotypes, including: helpless, passive victims; vulnerable and pitiable and childlike dependents; and 'supercrips' predicated on inspirational stories of determination and personal courage to overcome adversity (Barnes & Mercer, 2010). Yet, the hyper-visibility and celebration of disability in and through the Paralympics that intends to provide a global sporting spectacle for the empowerment of disabled people for a more equitable society (See, Howe, 2008) could challenge such dominant narratives. In this paper, our interests centre on the very particular and specific construction of national, normative, disabled bodies in, and through, Paralympic representations. Building upon extant media and disability scholarship, we draw on three integrated datasets (interviews with production and editorial staff, quantitative content analysis, and qualitative moving image analysis) t...

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Section: Framing the Nationmentioning

confidence: 99%

(Re-)presenting the Paralympics: Affective Nationalism and the “Able-Disabled”

Pullen

Jackson

Silk

2019

Communication & Sport

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“…This sensibility informs Michel Foucault's theory of the “entrepreneurial” self: a subject required to live life as a series of rational business decisions, without government support, totally responsible for his own survival (226). Carolyn Hardin adds to the notion, “The entrepreneur can be understood as a corporation of one individual, driven by corporate imperatives” (215). She offers a real‐life example in the replacement of pensions with individual retirement accounts: “This shift of risk and responsibility [to the individual] also resonates with the injunction to be an entrepreneur of oneself or an individual enterprise” (216).…”

Section: Driving Simulators and Hegemony; Or How To Make Sucking Submentioning

confidence: 99%

Motorsports as Popular Culture as Politics: Le Mans, F1, and Video Games

Traber¹

2018

The J of Popular Culture

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“…To transfer resources from the poor people to the wealthy people [Luna, 2015: 39]. It looks heuristic to appeal to ideas of Carolyn Hardin conceptualized at her research "Finding the 'neo' in neoliberalism" [Hardin, 2014]. Author underlines that neoliberal concept reconsiders the principles of liberalism transforming social order according to corporative, competitive logic: "I want to suggest that the 'neo' in neoliberalism is given in part by the role of the corporation.…”

Section: (Neo) Liberalism As a Multidisciplinary Conceptmentioning

confidence: 99%