Finding Customer Perception of Peer-to-Peer (P2P) Lending Financial Technology in Pohon Dana

Abstract

The research aimed to discover some factors influencing customer perception toward Peer-to-Peer (P2P) lending Financial Technology (FinTech). It was an empirical study in which the survey was conducted using an online questionnaire from June to August 2019. The research sample was collected from 56 respondents of Pohon Dana customers by simple random sampling. The data collected were analyzed with Partial Least Square Path Modelling by presenting several factors influencing customer perception. The analysis tool was SmartPLS ver 3.2.8. The research finds out that benefits and security have a positive and significant relationship to customer perception. Meanwhile, ease of use, self-efficacy, and trust have a negative and insignificant relationship to customer perception.

Online Shopping Indonesia: Customer Perception

“…Social pressures and conditions for displaying something are part of subjective norms (Pudaruth & Nursing, 2017). Subjective norms are part of the perception of individuals (Tandiono et al, 2020). Based on Figure 7, the question asked is whether the online buying process will be better than the traditional way, the online purchasing process is easier, efficient and user-friendly than the traditional way interface on the online site affects individual transactions.…”

“…Web design, reliability, and responsiveness utilized questionnaires developed by Parasuraman et al (1988) and . Trust was measured using questionnaires developed by Fang et al (2011) and Tandiono, Djojo, Candra, & Heriyati (2020). Personalization used questionnaires designed by Parasuraman et al (1988) and Yang and Jun (2002).…”

“…Benefit is an individual's tendency to use a new technology or tool that can help activities more easily and quickly (Tandiono et al, 2020). The perceived benefits will form a positive perception (Leung, 2013).…”

The Effect of Customer Perceptions Concerning Online Shopping, Viral Marketing and Customer Loyalty on Purchasing Behavi̇our

“…Customer perception is based on different factors such as product/business quality and reputation, and customer factors including level of education, age, lifestyle, income, and personality characteristics (Kotler & Armstrong, 2011). Customer perception plays a role in online shopping behaviour, partly based on previous experiences (Tandiono et al, 2020). The relationship between online customer perceptions and customer loyalty has yet to be widely investigated (Fam et al, 2019).…”

Analyzing the Use of P2P Lending Mobile Applications in Greater Jakarta

“…In terms of user intentions to adopt P2P lending, several studies that have been conducted focus more on MSMEs as P2P lending application users [49], [65], [67], [71]. For research in Indonesia itself there has also been specific research related to the adoption of P2P lending for individual users [23], [77], [79], [85], but the number is still relatively limited, so it needs to be examined whether user characteristics also influence the level of P2P lending adoption.…”