“…Educational games and edutainment represent 7-9% of the computer and video game market (IDSA, 2002). Although educational computer games have stimulated a significant body of research, much of this research focuses on how educational games may enhance existing curriculum and materials (Frye & Frager, 1996;Miller, Dhaika & Groppe, 1996;MillerLachmann, Jones, Stone-Farina, DeLaoch & Kloten, 1995;Pahl, 1991;Teague & Teague, 1995). Despite the lack of significant research into design aspects of games, studies by such diverse researchers as Bruckman, (1993Bruckman, ( , 1997, Turkle (1995), Rieber (1996), Prensky (2001), Malone (1981aMalone ( , 1981b, Bowman (1982) and Provenzo (1991) indicate that many of the strategies, tactics, and methods employed in popular gaming environments may also provide compelling strategies for the design of educational media and interactive learning environments.…”