Film as a Creative Industry Constituent and Its Impacts on Tourism Development: Evidence From Croatia

Abstract

Purpose -Creative economy leverages creativity, technology, culture and innovation in fostering inclusive and sustained economic growth and development (UNCTAD, 2015). The relationship between film as a part of creative economy and tourism industry, recently coined to a new phenomenon named film tourism, are multifold. Starting from this premise, this paper aims to:(1) give a theoretical framework of the creative economy and film industry as its constituent; (2) explain their trends and impacts on the global economy; (3) explain the concept of film tourism and its impacts on the local economy; (4) give a review of the film tourism state of art in Croatia; and (5) propose policy measures so as to enhance the effects of film tourism in Croatia. Methodology -After having elaborated the theoretical framework of the creative economy in general, there follows the analysis of interconnectedness between film and tourism industry. The conceptual model is being introduced in order to elaborate multiple relations between the two concepts after which the review of available facts for the case of Croatia was given. Findings -This paper primarily focuses on analysis of film industry and its contribution to the growth of tourism industry, with Croatia as an object of research. Contribution -Relations between film and tourism industry will be shown through specific theoretical model. Its empirical contribution lies in providing comprehensive analysis of the multiple effects of these interrelations. Practical contribution is about to be achieved by a number of policy proposals aimed at utilizing Croatian resources by way of film tourism industry.

Aurora Borealis Is an Inspiration to the Performance of Nordic Economies?

“…For this economic theory, if government actions go beyond the minimum necessary level, imposing a series of restrictions on economic activities, can cause diversions of resources and initiatives by companies, leading in the end to the decline of the country's economic growth. Proponents of this theory argue that economic freedom causes more and better economic growth [5].…”

Creative Tourism in Smaller Communities

“…Independently, film and tourism activities can each raise the profile of a community, provide employment opportunities, and result in spinoff expenditures from legacies that remain within communities such as film sets and memorabilia (Wray and Croy 2015;Cardoso et al 2017;Tkalec, Zilic, and Recher 2017). Mandic, Petric, and Pivcevic (2017) argue that creative industries such as film are not only interconnected with tourism, they form an essential element of a sustainable tourism industry. Film productions act as drivers of creative tourism by contributing to resource development, film tourism, and destination image enhancement, which can attract visitors to the destination long after the film has wrapped.…”

“…The purpose of this chapter is to explore opportunities for collaboration between the film and tourism industries to benefit small communities through creative tourism planning and development. Mandic, Petric, and Pivcevic (2017) discuss the importance and value that the cultural and creative industries provide to the entire economy, in addition to encouraging innovation. Creativity as an element of tourism has been examined in relation to both the tourism experience and the industry as a whole .…”

“…Each of these creative elements should be considered in film and tourism collaboration 231 for their ability to enhance creative tourism. Film, as a creative industry, has the potential to add creative dimensions (people, products, and process) to a destination (Mandic, Petric, and Pivcevic 2017) that can enhance the potential of creative tourism by forming a creative environment that can then provide an advantage for tourism developers and promoters. As Tomaz (2021) articulates in chapter 2 of this volume "tourism has become an integral part of these development strategies, with local providers identifying and exploiting distinctive endogenous cultural assets."…”

“…It is possible that through planning, the film and tourism industries can develop strategies to remain actively engaged with one another. At the local level, the creative activities of the film industry can play a critical role in the development, promotion, and distribution of tourism products (Mandic, Petric, and Pivcevic 2017). By collaborating on marketing and communication activities, destination promotion contributes to the enhancement of the destination's image and the potential development of film tourism.…”