The current tendency to undertake more trips, but of shorter duration, throughout the year, has meant that the tourist industry has started to show greater interest in attracting those market segments that opt for more prolonged stays, as they are especially profitable. One of these segments is that of seniors.Given the aging demographic of the population worldwide, which is particularly noticeable in Spain, the object of this study is to identify the variables that determine the length of stay of Spanish seniors at their destination. The determinant factors of the length of stay by Spanish seniors identified were: age, travel purpose, climate, type of accommodation, group size, trip type and the activities carried out at the destination. This study is a contribution to this field from an empirical point of view, given the scarcity of studies of this type and their eminently descriptive character; as well as from a practical level, with interesting implications for the sector.
The elderly population presents a market of particular relevance to a large number of industries for its high purchasing power, comparatively higher than younger groups. Specifically, the tourism sector is emerging as one of the biggest beneficiaries of the aging process as a result of changes in the lifestyle of the population currently, more leisure-oriented than previous generations. However, the tourist companies are facing difficulties in understanding these consumers, whose behavior is different as mentioned, from that of older people in the past. So, this paper aims to identify the main characteristics of the senior consumers for the tourism industry, through three main objectives. The first one is focused on the tendency to travel; the second one is based on the motivation, pull and push factors; and finally, the travel characteristics of Spanish seniors. Research findings showed that there are differences between travelers and non-travelers, depending on sociodemographic characteristics and previous travel experience, where the main reasons provided for not travelling included economic status and health. The literature about senior tourism is discussed in light of these findings.
h i g h l i g h t sTo examine the background of destination competitiveness theories. To identify the factors make a destination competitive for the accessible tourism. To show the accessible tourism competitiveness factors adapting the Crouch's model. To formulate an accessible competitiveness factors ranking for Australia and Spain. To define clusters for the Australian and Spanish regions based on accessibility.
a b s t r a c tThis paper seeks to address the research question of what factors make a destination competitive for the accessible tourism market. The research design is based on destination competitiveness theories. The objective is to formulate a ranking that can compare the competitiveness factors between two countries, with historical and appropriate data sets, in order to examine destination competitiveness for accessible tourism across the tourist regions of both countries. The current research examines the background of destination competitiveness theories, both generally and specifically, as they relate to the research contexts. The research design was developed to examine the underlying elements that facilitate accessible tourism experiences through factorial and cluster analyses, adapting the Crouch's model of competitiveness destination. The findings suggest that the competitiveness factors are different in determinance and importance, and are country-dependent. The climate, locale and tourist structure are the most important for Spain, whereas quality of services, brand and infrastructure are of great importance for Australia. The cluster analysis of the different tourist regions suggests the existence of three main stages. These stages where related to their accessibility level of offered tourism product and their policies.
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