Fashion Conscious Consumption and Consumer Perception: A Study in the Local Productive Arrangement of Clothing of Pernambuco

Lira, Jordana Soares de; Júnior, Omero; Costa, Cristiane Salomé Ribeiro; Araújo, Marcus Augusto Vasconcelos

doi:10.15728/bbr.2022.19.1.6

Cited by 7 publications

(5 citation statements)

References 2 publications

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“…Consumers are more likely to choose green items if they are environmentally conscious (Lira et al, 2022). Several studies (Rachmawati et al, 2020;Shah et al, 2021;Stöckli & Dorn, 2021) have argued in favor of awareness having a sizable impact on customer behavior.…”

Section: Green Awareness Green Consumer Intention and Green Consumer ...mentioning

confidence: 99%

The behavior of students in relation to green marketing as green consumers: A reasoned action approach (RAA)

Babu,

Ejaz,

Nasir

et al. 2024

J. Infras. Policy. Dev.

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The objective of this study is to examine the extent of awareness, intention, and behavior among university students in relation to green marketing. It is recognized that the present cohort of students, as well as future generations, will have a substantial impact on shaping the course of the world. The respondents for this study consisted of university students, and the collected data was subsequently analyzed using SPSS (Statistical Package for Social Sciences) 25 in order to test the stated hypothesis. University students exhibit a comprehensive understanding of green marketing and a conscious inclination toward embracing favorable intentions and behaviors in relation to this domain. The results of this study suggest that there exists a statistically significant and positive correlation between individuals’ level of green awareness and their intention to participate in environmentally friendly consumer practices. Furthermore, it has been observed that the intention of consumers to engage in green practices has a noteworthy influence on their subsequent behavior in terms of adopting environmentally friendly behaviors. The findings obtained from studies on green marketing are of utmost importance in offering valuable guidance and orientation toward a future characterized by heightened environmental awareness and sustainability. The novelty of this study is to provide a lucid comprehension of students’ perceptions about green marketing. Several factors can potentially impact the intention and behavior of environmentally conscious consumers, including personal values, social norms, and economic factors. Additional research is necessary in order to obtain a more thorough comprehension of the complexity of these variables, and how they interact to impact consumer behavior.

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Section: Green Awareness Green Consumer Intention and Green Consumer ...mentioning

confidence: 99%

The behavior of students in relation to green marketing as green consumers: A reasoned action approach (RAA)

Babu,

Ejaz,

Nasir

et al. 2024

J. Infras. Policy. Dev.

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show abstract

“…Conscious consumption can be defined as the act of consuming, simultaneously optimizing the environmental, social and economic consequences of the acquisition, use and willingness to meet the needs of current and future generations (Phipps et al, 2013;Lira et al, 2022), in addition to promoting the good living and quality of life (Balderjahn et al, 2018), which is evidenced in the purchase of organic food (Anninou and Foxall, 2017). The attitude of choosing and buying organic foods is guided by the health benefits that this type of food can bring with emphasis on its superior quality compared to industrialized products (Bian and Forsythe, 2012;Farias et al, 2019).…”

Section: Research Hypotheses and Proposed Theoretical Modelmentioning

confidence: 99%

Section: Research Hypotheses and Proposed Theoretical Modelmentioning

confidence: 99%

Purchase intention of organic foods from the perspective of consumers

Eberle

Milan

Graciola

et al. 2023

MEQ

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PurposeThe present research had the objectives of proposing, testing and validating a theoretical model that includes ecological awareness, healthy consumption, consumer attitude and price awareness as determinants of the purchase intention of organic foods and analyzing the moderating effect of gender, educational level and income of families in the relationship between price awareness and purchase intention.Design/methodology/approachA survey research was implemented with 382 Brazilians who consume organic foods from a non-probabilistic sample for convenience. For data analysis, structural equation modeling was used to test the proposed theoretical model and its respective relationships.FindingsThe results showed that ecological awareness, healthy consumption, consumer attitude and price awareness are determinants of the purchase intention of organic foods 79.1% of the variance of purchase intention of organic foods could be explained by such determinants. Another relevant result is that gender and family income has a positive moderating effect on the relationship between price awareness and the intention to purchase organic food.Originality/valueEnvironmental problems and their adverse impacts on humans have become an important issue to be analyzed by academics (researchers), governments and organizations, and their managers, especially when organic foods are considered.

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“…Environmental awareness is indeed an important variable that would influence consumer behavior towards green products. Environmental awareness can be understood as the level of knowledge or literacy about the concepts and phenomena related to the environment and its condition (Lira et al, 2022;Ham et al, 2016;Mark & Law, 2015;Yeung, 2004). Many researchers have argued in favour of awareness bearing a significant effect on consumer behavior (Shah et al, 2021;Stöckli & Dorn, 2021;Rachmawati et al, 2020;Liao & Chu, 2013;Lee et al, 2019).…”

Section: Environmental Awarenessmentioning

confidence: 99%

Does Environmental Awareness via SNSS Create Sustainable Consumption Intention Among the Millennials?

Shamsi¹,

Narula²,

Sharma³

2022

JCCC

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Globalization as well as digitalization is changing not only the business formats but also the environmental scenario of this planet. It is quite imperative to move society towards sustainable consumption. As social networking sites are believed to be capable of influencing users’ perspectives, their role in creating sustainable consumption intentions must be explored. This research, thus, explores the impact of Environmental Awareness via Social Networking Sites (SNSs) and Environmental Concerns on Green Product Purchase Intention i.e. sustainable consumption intention. It also strives to uncover reasons for and against the green consumption of millennials. A total of 300 questionnaires were administered to students and young professionals of North Indian Tier-2 cities, out of which 281 were found to be complete and relevant for the study. The data analysis was done using the IBM SPSS Statistics v25 and IBM SPSS Amos v22 to explore the impact of Environmental Awareness via Social Media and Environmental Concerns on Green Product Purchase Intention. The results demonstrate that environmental concern as well as environmental awareness via SNSs have a significant impact on green product purchase intention. The study also highlights environmental sustainability (concern) and personal consciousness as reasons for green consumption and Unavailability is a reason against it regarding millennials. Moreover, the study suggests the tested variables to be considered for theory building or modification of existing ones like the Theory of Planned Behaviour, Technology Acceptance Model, etc.

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Fashion Conscious Consumption and Consumer Perception: A Study in the Local Productive Arrangement of Clothing of Pernambuco

Cited by 7 publications

References 2 publications

The behavior of students in relation to green marketing as green consumers: A reasoned action approach (RAA)

The behavior of students in relation to green marketing as green consumers: A reasoned action approach (RAA)

Purchase intention of organic foods from the perspective of consumers

Does Environmental Awareness via SNSS Create Sustainable Consumption Intention Among the Millennials?

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