“…Family holidays, family leisure and family outdoor recreation are identified for their positive contributions to families but also face real challenges to achieve engagement with all family members (Minnaert, Maitland, & Miller, 2009;Reis, ThompsonCarr, & Lovelock, 2012). Despite the importance of the family market, relatively little research has been conducted on the social significance of holidays that involve parents and children (Carr, 2011;Schänzel, Smith, & Weaver, 2005). Most family tourism research is concerned with marketing and decision-making processes and roles (Bronner & de Hoog, 2008;Lehto et al, 2009;Nichols & Snepenger, 1988).…”