No abstract

The aim of this article is to present consumer behaviour in the tourism market, i.e. behaviour constituting the compound effect of an individual's multistage reaction to multiple determinants, crowned with the after-feelings the consumer begins to develop at the earliest stage of a tourist trip. A satisfied tourist is one who recommends a given destination and expresses their will to return there. This paper seeks to present "path analysis" as a research tool used to analyse the determinants surrounding a tourist's intent to revisit a particular tourist destination. The results of the conducted research confirm both the usefulness of path analysis modelling and the undeniable influence of the preparation for a trip on the satisfaction gained by a cultural tourist.

ABSTRACT. The purpose of this article is to present the specificity of family decisions on the tourist market. The first part of the article describes the four models of family decision-making and identifies the determinants of making joint and individual decisions. The second part discusses the profiling of a tourist whose tourist-trip-related family decisions are made jointly and of a tourist whose decisions in this respect are dominated by the family member whose income is the highest. Moreover, the areas of tourist decisions were recognised showing that decisions made by families with dependent children were on the one hand similar whilst on the other different from those made by childless families. Similar analysis was conducted among the families with dependent children who play the role of initiator, advisor and decision-maker in terms of organizing a tourist trip and among those families where children do not play such roles. Empirical data obtained in the course of primary research conducted in Krakow in 2014 were used as the basis of this study.

Energy education of the younger generation, who are the future decision makers, investors, consumers, scientists, or skilled labor force in new energy technologies, is crucial for the future of Europe and the world. However, beyond the long-term goals of energy education policies, the short-term effects on energy conservation and the promotion of renewable energy sources are equally as important. The main purpose of the paper is to identify and analyze the behavior of students (who study the issues related to energy saving and RES), in terms of energy conservation. The conducted analysis focused on examining and comparing the scope of responses of the surveyed students in individual countries, especially in the Czech Republic, Poland, and Ukraine. The survey was carried out using the computer-assisted web interview (CAWI). Descriptive and graphical methods were used to present the results. Statistical analysis of the collected data included basic measures of descriptive statistics and the chi-square test. The main results of the study are as follows: Almost 60% of the surveyed students follow the principles of energy conservation; however increased educational activities on eco-energy behaviors is recommended. The share of RES in the heating systems of the studied residential buildings is 9%, on average, with the highest percentage of houses in Poland (14%) and the lowest in Ukraine (only 2.6%). When compared with literature reports, the collect data show that educational activities can be as effective as a tool in implementing RES and pro-environmental behaviors as the government’s environmental policy and household subsidies.

ABSTRACT. The aim of the article is to verify the thesis that the social media as a source of information and promotion affect an economic success of a tourist destination. Path modelling allowes to prove that although the social media do not directly influence an economic success of a destination, their role reveales in an indirect effect by an organization of a tourist's stay. Therefore a function of the social media becomes important in such aspects as the length of a stay, a place of accommodation, the number of persons accompanying in a travel and the use of a tour guide services. The biggest influence on the organization of a stay has the first variable that is the length of a stay. To conclude, a well planned offer of products will decide about the duration of a stay, thus guests expenses which will translate into an economic success of a destination.