Faithful Translation Applied in Translating Webtoon I Love Yoo

Fitriani, Nur Indah; Jayantini, I Gusti Agung Sri Rwa; Utami, Ni Made Verayanti

doi:10.24071/ijels.v7i2.3413

Cited by 2 publications

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“…The aim of translation is to transfer meaning from the source language to the target language. The method applied in this study is qualitative descriptive method and the data were taken from the 1st to 10th episode of webtoon "I Love Yoo" (Fitriani et al, 2021). This research is aimed to identify and describe the translation methods used in translating novel A Walk to Remember into Kan Kukenang SelaluChapter I and Chapter II.…”

Section: Introductionmentioning

confidence: 99%

Faithful translation in novel ‘City of Fallen Angels’

Haerani

2023

LADU

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Background: Many young people now are starting to like reading novels. On this occasion, this research will discuss the translation of novels from English to Indonesian. Novel is a long prose narrative that deals with human life. In this research, the authors focus on faithful translation found in English novels and translated into indonesian. Focused on analyzing how faithful translation is applied by translators in translating novels using Newmark's theory. Purpose: This research aims to determine faithful translation in the novel City of Fallen Angels In the English-Indonesia Version. Design and methods: The method of this research was a descriptive method, using a quantitative approach. The researcher read the novel in both English and Indonesian as part of the data collection process, and then examined the faithful translation. Results: The results obtained from this research indicate that there are thirty data which are of the faithful translation type. Faithful translation based on these findings it can be concluded that translators maintain grammatical and lexical degrees when translating cultural terms. The translator tries to communicate in the target language according to the story events that occur. The faithful translation method emphasizes the source language, it means trying to produce the contextual meaning of the source language but still with the grammatical structure of the target text.

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Section: Introductionmentioning

confidence: 99%

Faithful translation in novel ‘City of Fallen Angels’

Haerani

2023

LADU

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“…From a consumer perspective, social media enables consumers to obtain information/content related to human brands and further encourages human brand-pursuit activities. While consumers may believe that following and consuming human brand-related information or content on social media can be beneficial, such as being a source of inspiration and creating a sense of community with others (Fitriani, 2021;Sharma, 2022), there are also growing concerns about its potential impact on consumers' lives (Phillips, 2022). This suggests that the implications of consumer-human brand relationships for consumers' lives should be one of the key considerations in research and practice (Brooks, 2021).…”

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confidence: 99%

The bittersweet of consumer–human brand relationships in the social media context

Honora,

Memar Zadeh,

Haggerty

2023

Psychology and Marketing

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The current research proposes an integrated model to investigate both the bright and the dark sides of consumer–human brand relationships facilitated by social media on consumers' lives. Grounded in the duality of social media and self‐regulation theory, the findings show that human brand attachment improves consumers' daily performance through stress relief, which in turn increases life satisfaction (Study 1). However, the findings also indicate that human brand attachment can cause consumers' daily performance to deteriorate as a result of compulsive human brand consumption on social media and human brand‐personal conflict, which diminishes life satisfaction (Study 2). Collectively, the findings may suggest that strong consumer–human brand relationships tend to be detrimental to consumers' well‐being as the indirect negative impact of human brand attachment on daily performance and life satisfaction overpowers its indirect positive impact (Study 3). Such detrimental effects are moderated by self‐regulatory focus (Study 4). Moreover, the findings indicate that the indirect negative effect of human brand attachment is attenuated when consumers have a higher level of work/study–life balance. Accordingly, the current research advances the theoretical understanding of the consumer–human brand relationship facilitated by social media, by highlighting its dual effects associated with the nature of technology and consumers' self‐regulatory focuses.

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Faithful Translation Applied in Translating Webtoon I Love Yoo

Cited by 2 publications

References 0 publications

Faithful translation in novel ‘City of Fallen Angels’

Faithful translation in novel ‘City of Fallen Angels’

The bittersweet of consumer–human brand relationships in the social media context

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