Fairness of prices, user fee policy and willingness to pay among visitors to a national forest

Chung, Jin Young; Kyle, Gerard T.; Petrick, James F.; Absher, James D.

doi:10.1016/j.tourman.2010.08.016

Cited by 115 publications

(86 citation statements)

References 41 publications

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“…However, there is always the issue as to how much tax to charge, since if this tax is considered excessive, it might also adversely impact demand for lodgings, thus causing a hidden cost in the form of declining sales and overall tax revenue. By contrast, the perceived fairness with regard to tourism tax seems to be of a particular importance as travelers' behavior may be significantly influenced by their respective fairness perceptions (Chung et al 2011). Fairness is a psychological perception of what is just or honest (Stapel 1972).…”

Section: Literature Reviewmentioning

confidence: 99%

Willingness to Pay for Tourist Tax in Destinations: Empirical Evidence from Istanbul

et al. 2017

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Abstract:Revenue generated from tourism taxes constitutes an important financial resource for local governments and tourism authorities to both ensure tourism sustainability and enhance the quality of tourist experiences. In order for tourism policy makers to create an efficient and fair tax system in tourism destinations, it is crucial to understand travelers' perceptions concerning willingness to pay (WTP), tax rates, and their optimal allocation. The objectives of this paper, therefore, are to evaluate tourism taxes as a compensation tool to cover the costs of tourism and to measure tourists' WTP. The paper also suggests a fair allocation of tax revenues based on tourists' perceptions. A qualitative approach was used and data were collected through semi-structured in-depth interviews with international travelers to Istanbul, Turkey. The findings suggest that tourists are more likely to pay an additional amount of tax when this is earmarked for improvements in their experiences, but they are reluctant to take on liability concerning matters relating to destination sustainability. Based on the travelers' perceptions, the paper also identified areas that need investment to improve tourist experiences. An interesting highlight of this paper is that the majority of surveyed respondents reported that their travel decisions would not be negatively affected even if the total cost of their vacation increased by one third. The findings are expected to offer fresh and much-needed insights into tourist taxation for tourism policy makers and stakeholders.

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Section: Literature Reviewmentioning

confidence: 99%

Willingness to Pay for Tourist Tax in Destinations: Empirical Evidence from Istanbul

et al. 2017

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“…The "entry fee" is sometimes called a "barrier" because those management strategies reduce visitor congestion with a fee, which presumably discourages those who value the attraction less (Lindberg, 2001;Reynisdottir et al, 2008;Ahmad, 2009;Chung et al, 2011;Watson, 2013). According to Reynisdottir et al (2008), in the absence of visitors' fees, nonusers actually "subsidize" the users who visit attractions as "free riders".…”

Section: Protected Areas Feementioning

confidence: 99%

“…However, the entry fee amount must be evidence-based and match WTP for both domestic and foreign visitors (Shahabuddin, 2009). Earlier studies have concluded that most visitors are ready to pay to enter to frequently visited natural areas (e.g., Abala, 1987;Depondt and Green, 2006;Baral et al, 2008;Svensson et al, 2008;Reynisdottir et al, 2008;Uyarra et al, 2010;Peters and Hawkins, 2009;Thur, 2010;Gupta and Mythili, 2011;Chung et al, 2011;Dhakal et al, 2012). Many studies, however, showed that visitors WTP in several cases are higher than the existing fee (such as Riley et al, 2006;Thur, 2010;Asafu-Adjaye and Tapsuwan 2008;Peters and Hawkins, 2009;Szell and Hallett IV 2013;Tyrväinen et al, 2014;Baral and Dhungana, 2014;Vincent et al, 2014).…”

Section: Introductionmentioning

confidence: 99%

Exploring visitors' willingness to pay to generate revenues for managing the National Elephant Conservation Center in Malaysia

Kaffashi

Yacob

Clark

et al. 2015

Forest Policy and Economics

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“…These concepts are fairness and corporate social responsibility (CSR), known to influence consumer satisfaction and purchase intentions of products in other industrial sectors (Xia et al, 2004;Webb et al, 2008). Previous empirical findings from other industrial sectors show that fairness perceptions explain consumer satisfaction, favorable attitudes towards the supplier (e.g., Webb et al, 2008), willingness to pay for goods or services (e.g., Chung et al, 2011), and eventually purchase intentions (e.g., Schein, 2002). Accordingly, we postulate three hypotheses about the linkage between fairness and transit use:…”

Section: Research Hypothesesmentioning

confidence: 99%

The relationship between young people׳s transit use and their perceptions of equity concepts in transit service provision

Kaplan

Silva²,

Ciommo

2014

Transport Policy

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Theory of planned behavior Structural equation models a b s t r a c tThis study investigates the effect of price and travel mode fairness and spatial equity in transit provision on the perceived transit service quality, willingness to pay, and habitual frequency of use. Based on the theory of planned behavior, we developed a web-based questionnaire for revealed preferences data collection. The survey was administered among young people in Copenhagen and Lisbon to explore the transit perceptions and use under different economic and transit provision conditions. The survey yielded 499 questionnaires, analyzed by means of structural equation models. Results show that higher perceived fairness relates positively to higher perceived quality of transit service and higher perceived ease of paying for transit use. Higher perceived spatial equity in service provision is associated with higher perceived service quality. Higher perceived service quality relates to higher perceived ease of payment, which links to higher frequency of transit use.

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Fairness of prices, user fee policy and willingness to pay among visitors to a national forest

Cited by 115 publications

References 41 publications

Willingness to Pay for Tourist Tax in Destinations: Empirical Evidence from Istanbul

Willingness to Pay for Tourist Tax in Destinations: Empirical Evidence from Istanbul

Exploring visitors' willingness to pay to generate revenues for managing the National Elephant Conservation Center in Malaysia

The relationship between young people׳s transit use and their perceptions of equity concepts in transit service provision

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