“…Although Ware and Linkugel's (1973) purposely ambiguous typology and similar approaches have their critics (e.g., see Benoit, 1995a;Campbell & Jamieson, 1978;Miller, 1984), they have been profitably applied to a variety of contexts including, for example, analyses of political speeches (Bennett, 1981;Blair, 1984;Harrell, Ware, & Linkugel, 1975;Kahl, 1984;King, 1985;Rowland, 1988;Short, 1987). Other analyses have been conducted on topics ranging from team sports (Kruse, 1981a) to fictitious characters (McCleary, 1983) and from religious broadcasters (Arnold & Hadely, 1989;Brown, 1991) to corporate America (Benoit, 1995b;Benoit & Lindsey, 1987;Bruce, 1993;Dionisopoulos & Vibbert, 1988;Hearit, 1995;Huxman & Bruce, 1995;P.…”