Facts, Interactivity and Videotape

Abstract

We live in a society that is increasingly data rich, with an unprecedented amount of information being captured, stored and analysed about our lives and the people we share them with. We explore the relationship between this new data and emergent forms of interactive video storytelling. In particular we ask: i) how can interactive video storytelling techniques be employed to provide accessible, informative and pleasurable ways for people to engage with data; and ii) how can data be used by the creators of interactive video stories to meet expressive goals and support new forms of experience? We present an analysis of 43 interactive videos that use data in a noteworthy fashion. This analysis reveals a design space comprising key techniques for telling engaging interactive video stories with and about data. To conclude, we discuss challenges relating to the production and consumption of such content and make recommendations for future research.

Brooke Leave Home: Designing a Personalized Film to Support Public Engagement with Open Data

“…As an example, consider a television news feature that illustrates the impact of national spending changes on a viewer's street by including open government data from their local area. It has been argued that such content could draw on video's well-honed storytelling techniques to provide "easily understood and remembered paths through complex, expansive and conflicting sources of information" and build on the significant popularity of video-based entertainment to present data in forms large, demographically-diverse audiences will be motivated to use [32]. There appears to be much potential in this vision, with nascent examples demonstrating how the creative use of responsive video techniques can lead to accessible, thought-provoking and highly enjoyable experiences of data [1,26,28,62] and related efforts to make data accessible and engaging using other popular storytelling forms, in particular data journalism, proving highly successful [8,31,52,67].…”

“…Existing examples only explore a small set of possible techniques for integrating personalized data into video stories, and an established grammar for how such techniques should be used in response to different data sources, messages, production goals and genres is yet to be developed [32]. Moreover, few studies have explored how audiences experience different techniques for presenting data in personalized videos and, perhaps most importantly, whether such videos are actually effective in helping the public to engage with data [3,32]. As a result, those wishing to make such content lack the evidence base needed to justify commissioning and inform design.…”

“…Video is underrepresented in data storytelling research, with comparatively fewer projects exploring it than other forms [1,3,2,32]. This is surprising because video has many properties that could make it an extremely powerful means to bring data to people in ways that they can, and will want to, consume.…”

“…As a result, it is now technically possible to create videos featuring data and interpretation personal to each viewer. While previous work has speculatively argued that this might be used to help people understand data [32], existing empirical research has only explored how a small subset of video's features (e.g. visual narrative, animation) can be employed to this end [3].…”

Data storytelling: el empleo de datos en la construcción de relatos publicitarios de marca

“…La redefinición de la estructura de la agencia corre pareja -y en buena medida responde a-cambios de gran calado producidos por el proceso de dataficación propio del ecosistema de plataformas web y dispositivos digitales (Van Dijck y Poell, 2016;Van Dijck, 2014;Mayer-Schönberger y Cukier, 2013;Boyd y Crawford, 2012). Dicho proceso ha permitido sustanciales avances en la construcción de perfiles de usuario cada vez más sofisticados para la personalización de los servicios digitales y la navegación en la web (Cufoglu, 2014), así como un uso más adecuado de las posibilidades expresivas de los medios interactivos (Hook, 2018;Solana, 2012;Truong, McColl y Kitchen, 2010) para el desarrollo de campañas y acciones de marca. Así, el uso de datos estaría permitiendo que la profesión avance en su relación con la tecnología en un sentido que supera la fascinación artificiosa por lo nuevo para conectar de un modo más significativo y relevante con sus públicos de interés e incluso crear nuevos servicios y productos que aportan un valor que va más allá de la comunicación.…”