Factors That Motivate Latvian Consumers to Purchase Products and Services From Social Enterprises in Latvia: The Case of Socially Responsible Consumption

Abstract

The purpose of the study is to research the relative importance of various factors that motivate Latvian consumers to purchase products and services from social enterprises in order to provide practical suggestions and recommendations for Latvian social enterprises that would allow them to improve their performance. The primary method used by the study is quantitative research by the means of an online survey of Latvian consumers. The results of the research indicate that Latvian consumers find the product / service quality aspects, as well as aspects of social responsibility and convenience of the shopping location, on average, as most motivating to purchase products / services of social enterprises. However, the results of factor analysis highlight the importance of emotional aspects during on-site shopping as well as the importance of digital presence. Such factors as pleasant atmosphere and friendly service have the highest potential to generate repeat purchases among Latvian consumers. Communication of social value is important, but should not be the only focus of social enterprises.

The Differences across Future Teachers Regarding Attitudes on Social Responsibility for Sustainable Development

“…To this end, they consider it to be fundamental that they act in an individual way as those responsible for the aforementioned actions, and thus, they would take care of their environment through small daily actions [7,[9][10][11][12][13]. This being said, the responsibility of social groups cannot be diminished, as it is crucial that all parties work together collaboratively towards the same goal [14,15].…”

“…All subjects gave their informed consent for inclusion before participating in the study. The study was conducted in accordance with the Declaration of Helsinki, and the protocol was approved by the Vice-deanship for Practices, cooperation and social responsibility of the Faculty of Education and Sports Sciences of the University of Granada Ethics Committee (Code ML.04- [11][12][13][14][15][16][17][18][19].…”

“…Thus, people at an individual level can be responsible agents of SD through the lifestyle they choose to adopt. As a way of example, choosing certain types of tourism and food consumption, purchasing items with the cheapest prices or fashion trends (such as new technologies or clothing items), taking care of objects already possessed to increase their longevity, selecting products that generate less waste, and recycling or implementing energy consumption habits are actions that can be targeted in daily life to take care of the environment individually and be socially responsible for it [7,[9][10][11][12][13][14] From an economic development perspective, a consumer with Individual Social Responsibility for Sustainable Development (ISRSD) may be able to condition the economic model of companies, since the production and sale of products vary according to the social demand [15][16][17][18]. Likewise, an individual may also act to promote Corporate Social Responsibility for Sustainable Development (CSRSD) as a member of a company, which could contribute to the well-being of society [19].…”

“…From an economic development perspective, a consumer with Individual Social Responsibility for Sustainable Development (ISRSD) may be able to condition the economic model of companies, since the production and sale of products vary according to the social demand [ 15 , 16 , 17 , 18 ]. Likewise, an individual may also act to promote Corporate Social Responsibility for Sustainable Development (CSRSD) as a member of a company, which could contribute to the well-being of society [ 19 ].…”

Innovations in the Management of E-Commerce: Analysis of Customer Interactions during the COVID-19 Pandemic

“…As for customers, there is the awareness aspect to be considered. In their study, Casno, Skiltre, and Sloka [32] confirmed a statistically significant positive relationship between the level of consumer awareness and their shopping behavior. It is thus necessary to take a consistent approach to considering both the level of knowledge and digital competencies of customers, as well as their preferences concerning current trends [33,34].…”