“…29 However, strong competition, weak marketing network, poor sales strategies, delays in payment by clients, lesser marketing experience and rapid change in demand and technology are the factors that pressure the women enterprises to respond quickly to changing market scenario. 30,31 In general, Women -owned micro, small and medium enterprises have been surviving under stiff competition from establish firms and male entrepreneurs in term of cost, quality, standards and meeting the dynamic demand of customers. Also, male entrepreneurs have much experience, knowledge of the market and adopt new technology in their production.…”