Factors influencing purchase intention towards consumer-to-consumer e-commerce

Dachyar, M.; Banjarnahor, Liska

doi:10.3926/ic.1119

Cited by 102 publications

(103 citation statements)

References 21 publications

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“…The participants' use intentions on Laundry X are the ease of use, fast response, trustworthiness, reliable, and experience. These findings are in line with prior studies [11][12][13][32][33][34][35] which motivated them to patronize the same online laundry provider, Laundry X. Due to high satisfaction with the Laundry X service, they likely to repeat their use while spread the good news about Laundry X to others.…”

Section: Discussionsupporting

confidence: 88%

“…Their empirical finding came from 370 survey was that both transaction related service and prepurchase service were comes from navigation experience. More recent research in 2017 comes from Indonesia [35] about factors that influence consumer's purchase intention at three consumer-toconsumer (C2C) e-commerce companies in Indonesia. Quantitative method was used and found that trust and risk are found to be significantly affecting purchase intention in Company A.…”

Section: Service Quality and Purchase Intentionmentioning

confidence: 99%

“…Despite such findings, prior researches employed quantitative approach in their studies [8][9][10][11][12][13][33][34][35]. Instead of continuing to use quantitative approach, this preliminary study focuses on gaining the customer assessment and perceptions about the new innovation in online laundry service by employing qualitative methodology.…”

Section: Service Quality and Purchase Intentionmentioning

confidence: 99%

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Untitled

2018

IJBM

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This preliminary study emphasizes on Micro Small Medium Enterprise which had shown the highest survival rate in the midst of economic crisis in Indonesia. Many previous studies about MSME were conducted in the area of customer, service, service quality, or correlation between them and those has gained quite much interest for decades. However, research in laundry service is considered new especially from customer perspective. Therefore, this preliminary study is performed by considering the new concept and innovation in laundry service area. The present research aims to gain deeper information and understanding of customer's use intention of using online laundry service, by using one-to-one interview as the qualitative research method approach. The findings showed that customer's intention of using online laundry service was mainly derived from the effectiveness and efficiency of such service. It is easy to use and save time. By using online laundry service, they would not have to worry about their dirty laundry when they were occupied by other works and activities. Customers who used the online laundry service showed very positive feedbacks towards this business which among others the application of e-commerce in online laundry service. They did not mind about the service venue as long as the online laundry service provider maintains their high quality of service. This online laundry service by using online chat as a platform for ordering and communicating, make it easy to use for customers. This method can be applied to any offline laundries so they can increase their customers by such innovation. For further research can be conducted in term of customers satisfaction towards online laundry service they are using to improve the service quality of online laundry service provider.

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Section: Discussionsupporting

confidence: 88%

Section: Service Quality and Purchase Intentionmentioning

confidence: 99%

Section: Service Quality and Purchase Intentionmentioning

confidence: 99%

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2018

IJBM

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“…Previous studies on e-commerce topics were generally more towards online buyers (Iqbal et al 2012;Shalini andHemamalini 2015, andDachyar andBanjarnahor 2017) or the adoption of e-commerce in MSMEs (Savrul et al 2014, Rahayu and John Day 2015, Venkatesh and Kumari 2015and Ueasangkomsate 2015. Studies on e-commerce topics related to intention theory generally applied TAM (Lesmono 2015, Jamshidi and Hussin 2016, Dachyar and Banjarnahor 2017and Natarajan et al 2017 whereas the study of credit applying intention theory usually applied TPB (Abdullah and Wahab 2015, Makpotche et al 2015, Brizi et al 2016, Kajenthiran et al2016and Tolba et al 2016).…”

Section: Introductionmentioning

confidence: 89%

The Intention in Online Submission of Micro Credit

Hartoyo¹,

Karambut²,

Nurmalina³

et al. 2019

ERSJ

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Purpose:The research aimed to identify the merchant intention in online submission microcredit through e-marketplace and formulate an online microcredit submission model. Total samples of 235 respondents were selected by convenience sampling method through an online survey of online sellers who were members of the Indonesian Online Business Association (APOI). Design/Methodology/Approach: Structural equation modeling (SEM) was used to test the empirical data derived from surveys with the proposed hypotheses. Findings: The results showed that marketing mix gives a greater influence on intention compared to attitude toward behavior. Practical Implications: The research is one of first attempts to provide valuable insight for an overview of MSME's intention towards micro credit in the framework of planning microcredit distribution (KUR) in Indonesia through e-commerce media. Originality/Value: The research provided an overview of the intention of online sellers / merchants to online submission systems through e-marketplace media and estimates how far is the persepsion of marketing mix in increasing intention.

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“…There are studies that try to enhance ecommerce with various strategies such as to give compensation in automated models, (Shojaiemehr & Rafsanjani, 2018). In the same context, there are studies such as transaction security verification (Yu, Ding, Liu, Wang, & Crossley, 2018); logistics analysis and supply chain management (Yu, Wang, Zhong, & Huang, 2017), (Pei & Yan, 2019); study of activities to balance supply and demand (Gölgecia, Karakasb, & Tatogluc, 2018); price prediction (Tseng, Lin, Zhou, Kurniajaya, & Li, 2018); sales prediction (Yuan, Xu, Li, & Lau, 2018); purchasing prediction (Dong & Jiang, 2019); analysis of purchase intention (Dachyar & Banjarnahor, 2017), (Ramiŕez-Correa, Grandón, & Arenas-Gaitań, 2019), (Li, Feng, & Zhai, 2019); customer loss prediction (Berger & Kompan, 2019); analysis of elements to attract and retain customers (Choshin & Ghaffari, 2017), (Deng & Gao, 2018), (Jannach, Ludewig, & Lerche, 2017), (Wu, Zhang, Tian, & Wu, 2019), (Chen, 2019); trust analysis (Kim & Peterson, 2017), (Sánchez-Alzate & Montoya Restrepo, 2017), (Masseya, Wanga, & Kyngdon, 2019); etc. This work takes the e-commerce strategy as a marketing strategy because the arguments showed are more general This paper is organized as follow: In the next section, fundamental consideration theoretical is presented about satisfaction grade and some related concepts are also included.…”

Section: Introductionmentioning

confidence: 99%

Formalism of E-Commerce for SME of Pottery

González-Castolo

Ramos-Cabral

Zatarain-Durán

2019

JES

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This work presents the essential elements that must be contained in marketing strategy oriented to virtual commerce, which is colloquially known as e-commerce. The presentation of the mentioned elements is done from a reflexing of some concepts that are formally showed. It is to say that the dissertation on the validity of the proposal is supported by mathematical approaches. Although the exhibition of this research is acceptable for all types of Small and Medium Enterprises (SME), it is focused on the characteristics and needs of the pottery industry. The elements of the proposed marketing strategy are aimed at maximizing the customers shopping experience. The essential questions addressed are 1) How to keep customers to contact with products? 2) How to make customers feel that they are served? 3) How to get buyers to remain as customers and attract more? 4) How can buyers help to improve e-commerce? 5) What is the trend of the marketing strategy for e-commerce?

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Factors influencing purchase intention towards consumer-to-consumer e-commerce

Cited by 102 publications

References 21 publications

Untitled

Untitled

The Intention in Online Submission of Micro Credit

Formalism of E-Commerce for SME of Pottery

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