Abstract:This work presents the essential elements that must be contained in marketing strategy oriented to virtual commerce, which is colloquially known as e-commerce. The presentation of the mentioned elements is done from a reflexing of some concepts that are formally showed. It is to say that the dissertation on the validity of the proposal is supported by mathematical approaches. Although the exhibition of this research is acceptable for all types of Small and Medium Enterprises (SME), it is focused on the charact… Show more
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