Factors affecting the online travel buying decision: a review

Abstract

Purpose -The purpose of this paper is to review the literature on theories affecting consumers' online purchase intention of travel products. It seeks to explore the literature on the theoretical foundation of factors influencing customers' online purchase intentions in general and in the travel industry specifically. It also suggests areas for further research on online travel buying decisions. Design/methodology/approach -The conceptual framework of factors affecting customer online buying decisions -including customers' attitudes, quality of web site design, customer satisfaction, and customer trust -is developed by examining the theoretical foundation for each online purchase intention of travel product. The theoretical foundations and literature review include discussions of the theory of planned behavior, consumer trust literature, quality of travel web site design, and consumer satisfaction literature. Findings -The paper identifies antecedents of consumers' online purchase intention, including three domains of measuring e-commerce web site design -consumer trust, consumers' attitude perception, and consumer satisfaction -and applies them to the travel and tourism field. Originality/value -The paper proposes a conceptual framework of factors affecting online consumer travel purchasing. Using actual data, researchers can empirically test relationships among the factors in this framework and identify possible future research areas for each factor.

Pengaruh Faktor Internal Dan Eksternal Terhadap Sikap Dan Niat Pembelian Daring

“…Selain itu juga situs harus mudah digunakan. Pada penelitian sebelumnya terdapat bahwa situs dapat mempengaruhi sikap konsumen (Elliott dan Speck, 2005;Wen, 2009;Cho dan Lee, 2011;Majali, 2015). Berdasarkan penjelasan diatas, maka dapat dibentuk hipotesis yaitu: H3 : Adanya hubungan positif antara desain situs dengan sikap terhadap belanja daring.…”

“…Hipotesis 3 menyatakan bahwa adanya hubungan positif antara desain situs dengan sikap terhadap belanja daring (Elliott dan Speck, 2005;Wen, 2009;Cho dan Lee, 2011;Majali, 2015). Hasil pengujian hipotesis mendukung adanya hubungan diantara keduanya.…”

Yerli̇ Turi̇stleri̇n E-Satin Alma Eği̇li̇mleri̇ni̇n Teknoloji̇ Kabul Modeli̇nde Anali̇zi̇ (Tkm)

“…Algılanan fayda ve algılanan kullanım kolaylığının, tüketici davranışı üzerine etkileri birçok çalışmada (Mathieson 1991 (2008) çalışmalarında internet kullanımının "Algılanan Fayda" ve "Algılanan Kullanım Kolaylığı"na bağlı olduğunu belirtmişlerdir. Daha sonraki yıllarda birçok araştırmada güven ve algılanan risk değişkenleri de TKM'ye dahil edilmiştir (Pavlou, 2003;Gefen, Karahanna ve Straub 2003;Belkhamza ve Wafa, 2009;Wen, 2009;Ling, Daud, Piew, Keoy ve Hassan, 2011;Guritno ve Siringoringo, 2013;Mandilas, Karasavvoglu, Nikolaidis ve Tsourgiannis, 2013).…”

Travel and tourism industry yet to exploit the Internet fully in India

“…21 Research states that convenience and product characteristics play a critical role in customers ' online purchase behaviour. 16,33,34 Winning customer loyalty and orders entails integration of marketing and operational aspects. 35 Online travel purchase is dependent on the design and layout of the website, service quality 36 and availability of information.…”