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The objective of this study is to determine the impact of destination image (cognitive and affective image) on the intention of Arab tourists to revisit Istanbul. The sample group of the study is comprised of Arab tourists who visited Istanbul in January-April 2016. Data was obtained from a total of 385 Arab tourists for the application. Descriptive analyses such as percentage, frequency as well as statistical tests such as factor analysis (confirmatory), reliability analysis were used in the analysis of the obtained data. Furthermore, Structural Equation Model (SEM) was used to analyze the impact of destination image (cognitive and affective image) on the intention of Arab tourists to revisit Istanbul. The study concluded that cognitive image did have an impact on the intention of Arab tourists to revisit Istanbul, however affective image was not effective in terms of intent to revisit.

The present study aims to determine the mediating role of brand love in the relationship between CBBE and brand loyalty. The study makes an analysis of CBBE, brand loyalty, and brand love related to Starbucks – a global coffee house and roastery catering concept. The study population comprises customers of the Starbucks enterprises operating in the city of Mersin, Turkey, and adopts a convenience sampling method. During the data collection process, 384 customers of Starbucks stores within Mersin who were over 18 years of age were surveyed. The dependent variables of the study are "brand loyalty" and "brand love," whereas the independent variable is "CBBE". The hypotheses developed in the research model were tested through structural equation modeling (SEM). Based on the study findings, it was concluded that brand love, as well as the dimensions of CBBE of "Service Quality: Physical Quality SQ:PQ" and "Lifestyle-Congruence LC", had full mediation with brand loyalty, while "Service Quality: Staff Behavior SQ:SB", "Ideal Self-Congruence IS-C" and "Brand Identification BI" had no such mediating effect on brand loyalty. In the study, the mediating role of brand love in terms of the impact of CBBE in the service industry on brand loyalty has been examined for the first time. The research findings show that a strong bond will be established with the target audience through compatible and parallel strategies that will be implemented by the managers on the SQ:PQ and LC dimensions of CBBE and this situation will increase loyalty to the brand. As a result of the consumers' strong emotions and their increasing loyalty towards the brand, this situation will lead the businesses in the service industry to protect their market share along with having a positive impact on their sustainable competition and profitability.

Bu araştırmada, Teknoloji Kabul Modeli (TKM) kapsamında, yerli turistlerin turistik mal veya hizmetlere yönelik e-satın alma eğilimlerini belirlemek amaçlanmıştır. Araştırmanın örneklem grubu, Mersin Üniversitesi akademik ve idari personeli oluşturmaktadır. Uygulama için veri toplama aracı olarak Nunkoo ve Ramkissoon (2013)'un Davis (1989)'in çalışmasından turizme uyarladıkları TKM ölçeğinden yararlanılmış olup, toplam 358 akademik ve idari üniversite personelinden veri elde edilmiştir. Elde edilen verilerin analizinde TKM modelinden faydalanılarak bu modelin boyutları arasındaki ilişkiler Yapısal Eşitlik Modeli (YEM) ile analiz edilmiştir. Araştırma sonucunda, algılanan kullanım kolaylığı ve güven yerli turistlerin e-satın alma tutumlarını anlamlı ve pozitif bir şekilde etkilemektedir. Algılanan riskin ise yerli turistlerin e-satın alma tutumları üzerinde anlamlı ve negatif bir etkiye sahip olduğu belirlenmiştir.

Keywords Upscale restaurantPhysical environment Dinescape Satisfaction Loyalty AbstractThe aim of the study is to test the validity of the model that determines the effect of the physical environment of upscale restaurants on customer satisfaction and loyalty as well as to test the physical environment factors. The sample group of the study consisted of the customers of five upscale restaurants in Silifke in January-April 2018. A survey technique measuring the physical environment of upscale restaurants (Dinescape) has been used as a data collection tool in the study and descriptive analysis such as arithmetical averages and frequency analysis together with confirmatory factor analysis for construct validity (CFA) and statistical techniques such as exploratory factor analysis (EFA) and reliability analysis have been used to analyze the collected data. Furthermore, the associations between the independent physical environment variable and the dependent variables of satisfaction and loyalty have been analyzed with the Structural Equation Model (SEM). While lighting in terms of the physical environment elements was the most perceived dimension by consumers in the study, it has been determined that the physical environment variable in upscale restaurants has a positive effect on consumer satisfaction and loyalty.