Factors Affecting Destination Choice in Medical Tourism

Çapar, Haşim; Aslan, Özgür

doi:10.34172/ijtmgh.2020.13

Cited by 21 publications

(21 citation statements)

References 16 publications

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“…The findings showed that only accessibility and 'self-congruity' are positively associated with behavioural intentions (Hashemi et al, 2020). These results were also confirmed by Haneef (2017), Lee and Lee (2017), while Çapar and Aslan (2020) found that accessibility is significantly linked to tourists' behaviour.…”

Section: Accessibilitysupporting

confidence: 72%

Factors influencing MICE destination revisit intentions: A literature review

Ramadan

Kasım

2022

Tour

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The relationship between push and pull factors with the intention to revisit a destination has often been investigated in the context of general tourism. Not much is known on the factors influencing MICE destination revisit intentions, despite the numerous socioeconomic benefits that many countries have received from the MICE tourism business. This article attempts to fill the gap of knowledge by critically reviewing the literature using the integrative review approach. By reviewing, critiquing and synthesizing major literature on the issue, two push factors i.e. networking and educational opportunities and four pull factors i.e. destination image, travel costs, attraction and accessibility are established as influencing revisit intentions to MICE destination. Then a theoretical model of relationship between those factors and MICE destination revisit intentions is proposed.

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Section: Accessibilitysupporting

confidence: 72%

Factors influencing MICE destination revisit intentions: A literature review

Ramadan

Kasım

2022

Tour

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“…The involvement of tourists has been considered a prominent concept that plays an important role in the relationship of destination brand association and the revisit intention of medical tourists to understand leisure, recreation and health tourism behaviours (Gross and Brown, 2006; Hu and Yu, 2007; Lee et al , 2008). Thus, the current research attempts on destination brand equity in tourism destinations and tourist's revisit intention with regard to healthcare tourism destination, which is yet to be reported to contribute further in medical tourism literature (Chomvilailuk and Srisomyong, 2015; Das and Mukherjee, 2016; Kim and Lee, 2018; Polas et al , 2019; Çapar and Aslan, 2020).…”

Section: Introductionmentioning

confidence: 99%

Destination brand equity and tourist's revisit intention towards health tourism: an empirical study

Rahman

Bag

Hassan

et al. 2021

BIJ

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PurposeThis paper aims to investigate the relationship between destination brand equity and tourist's revisit intention towards health tourism destinations. The study also examines the mediating effect of destination brand association between destination-based brand equity and travellers' revisit intention for health tourism destinations.Design/methodology/approachA survey instrument is used to examine the relationships in the proposed model using the co-variance-based structural equation modelling (SEM) technique. The collected primary data from two hundred forty-six respondents (n = 246) are analysed to test the relationship amongst exogenous, mediating, moderating and endogenous constructs articulated in the proposed structural model.FindingsEmpirical findings reveal that destination brand equity influences the revisit intention of a traveller for health tourism via destination brand association. The perceived trust, reliability and soft issues of a traveller moderate the relationship between destination brand equity and destination brand association. Enduring travel involvement also proves a significant moderation effect on the relationship between destination brand association and the revisit intention of a traveller for a health tourism destination.Practical implicationsThis paper is an initial attempt to develop and empirically examine a conceptual model of the intention of a traveller to revisit a health tourism destination in a dynamic process of information search using the data collected from current travellers after medical tourism-related trips. Results suggest that stakeholders must focus on hedonic and utilitarian factors of the destination that are recognised by travellers to encourage revisit for medical tourism.Originality/valueAlthough there have been numerous studies on health tourism. However, to the best of the authors' knowledge, this research is a pioneer in the healthcare tourism literature that links destination brand equity, brand association and revisit intention of a traveller for health tourism. These findings extend the knowledge of how healthcare tourism that is embedded with destination brand equity and destination brand association. The study findings potentially benefit the marketers for gaining competitive advantages through considering the experience of a traveller.

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“…Medical services companies operate in a dynamic and competitive environment and the quality of service is becoming a strong strategic advantage in winning customers. Nevertheless, the fact that many countries with poor health systems invest in this area is evidence that medical tourism is seen as a very important business opportunity [16].…”

Section: Discussionmentioning

confidence: 99%

Application and Validation of a Model for Measuring the Perceived Quality of Health Services in Medical Tourism

González¹

2021

JQHE

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Medical tourism destinations do not have solid data to identify the quality of health services, for this reason, this research aims to validate the Servperf Model instrument in the context of medical tourism health services and make this a verifiable and valid tool to measure the perceptions of the service received, that serves as an alternative to generating information and allowing companies to be more competitive and to increase the inflow of tourism. We analyzed the variables of tangibility, reliability, responsibility, safety and empathy, to identify which affect the perception of quality, through factor analysis it was possible to determine if there is a correlation between the variables that affect the perception of quality of service and which variables are the most representative in the medical tourism environment. The results of the factorial analysis through the principal components extraction method, allowed determining if there is a correlation between the variables that affect the perception of service quality and that the variables of reliability and empathy are the most representative in the medical tourism environment. The effects that can be observed not addressing these problems are client decrease, reduction in perceived quality and a decrease in the recommendation rate.

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Factors Affecting Destination Choice in Medical Tourism

Cited by 21 publications

References 16 publications

Factors influencing MICE destination revisit intentions: A literature review

Factors influencing MICE destination revisit intentions: A literature review

Destination brand equity and tourist's revisit intention towards health tourism: an empirical study

Application and Validation of a Model for Measuring the Perceived Quality of Health Services in Medical Tourism

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