Factor Study of Dimensions of Advertiser Credibility

Bergh, Bruce G. Vanden; Soley, Lawrence C.; Reid, Leonard N.

doi:10.1177/107769908105800418

Cited by 18 publications

(12 citation statements)

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“…Communication researchers have been especially interested in the characteristics of message sources that inspire perceptions of credibility (Johnson and Kaye 2002; Meyer 1988; West 1994) and the effects of these perceptions (Kiousis 2001). Researchers have examined source credibility issues in the domains of advertising (Becker, Martino, and Towers 1976; Goldsmith, Lafferty, and Newell 2000; Gotlieb and Sarel 1991; Kamins et al 1989; Kertz and Ohanian 1992; VandenBergh, Soley, and Reid 1981), political persuasion (Chebat, Filiatrault, and Perrien 1990), news reporting (Slater and Rouner 1996), and food labels (Mazis and Raymond 1997). Communication researchers have also examined the influence on perceptions of credibility of the medium through which a source's messages are delivered, including the Internet (Abel and Wirth 1977; Durand, Teel, and Bearden 1979; Flanagin and Metzger 2000; Gantz 1981; Johnson and Kaye 2002; Slater and Rouner 1996).…”

Section: Web Site Credibility and Trustworthinessmentioning

confidence: 99%

“…Buying via the Internet entails several consumer risks and vulnerabilities (e.g., not being able to examine a product before buying it, not knowing where a retailer is located, having to submit credit card and other sensitive personal information to a faceless entity). Given these vulnerabilities, sellers must inspire consumer trust before an Internet transaction is likely to occur (see, for example, Bryant and Colledge 2002; Castelfranchi and Tan 2002; Head and Hassanein 2002; Jarvenpaa and Tractinsky 1999; Lee and Turban 2001; Urban, Sultan, and Qualls 2000; Wang 2001; Warrington, Abgrab, and Caldwell 2000).…”

Section: Web Site Credibility and Trustworthinessmentioning

confidence: 99%

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Cues of credibility and price performance of life insurance comparison Web sites

Mayer

Huh²,

Cude³

2005

Journal of Consumer Affairs

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An array of Web sites is available to help consumers find the best deals on products and services. While these sites have the potential to save time and money by directly comparing alternatives, consumers still have the task of assessing the credibility of these comparison sites. Experts recommend that consumers look for certain key disclosures or “cues” to assess a site's credibility (e.g., a site's identity, the currency and authoritativeness of its information, its sponsors and business relationships, and its privacy practices). Focusing on 32 life insurance comparison Web sites, this research found that these recommended cues are often not present on Web sites and, when they are, do not seem to predict a site's ability to deliver the lowest‐priced quotes for term life insurance policies.

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Section: Web Site Credibility and Trustworthinessmentioning

confidence: 99%

Section: Web Site Credibility and Trustworthinessmentioning

confidence: 99%

Cues of credibility and price performance of life insurance comparison Web sites

Mayer

Huh²,

Cude³

2005

Journal of Consumer Affairs

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“…They found that highly experienced users may be overly skeptical and that inexperienced users tend to over-rely on suggestions from computers, as compared to a control condition with mimeographed lists of the same suggestions. This finding fits with an early belief among researchers that users are likely to be "in awe" of computers, viewing them as credible in a wide range of domains (Pancer, 1992), but later experiments show little evidence for this belief (Andrews and Gutkin, 1991;Waern and Ramberg, 1996 (Singletary, 1976) and (Vandenbergh, Soley, and Reid, 1981) asked participants in their studies to imagine a specific high-credibility source (in Singletary's case, a news person; in VandenBergh et al's, an advertiser) and to list as many terms as possible that, in the participant's view, gave credibility to that source. Other researchers either sampled the existing literature to create a list of candidate terms based upon their review or relied upon intuition.…”

Section: Contexts Affect Credibility Constructssupporting

confidence: 76%

Attributes of Identity Document Credibility: A Synthesis of Expert Knowledge

Henry¹

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“…Although originally developed to assess psychological adjustment and complexes (Jung, 1910(Jung, , 1918, word association tests have been used to study meanings, world views, stereotypes, and brand images (Szalay and Kelly, 1982;Moodie et al, 1995;Gordon, 1962;McDowell, 2004). Vicary (1948) and Vandenbergh et al (1981) used word association to understand the meanings of "advertising" and "advertisers." McDowell (2004) used word association to assess brand images of cable news programs.…”

Section: Epistemological Issuesmentioning

confidence: 99%

Projective techniques in US marketing and management research

Soley

2010

Qualitative Market Research: An International Journal

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -This paper aims to examine the use of projective techniques for published marketing and management research in the USA. The paper emphasizes the influence that McClelland, Atkinson, Clark and Lowell's study, The Achievement Motive (1953), has had on subsequent research. That work applied quantitative analysis to responses obtained using projective techniques. Design/methodology/approach -The approaches used in this paper consist of descriptive historical methods and a literature review. The historical analysis was conducted using Kuhn's 1967 conception of paradigms, showing that the paradigm from which projective techniques emergedpsychoanalysis -failed to gather many adherents outside the discipline of psychology. The paradigm failed to gain adherents in US colleges of business, although there are some exceptions. One exception is managerial motivation research, which built on the traditions of The Achievement Motive. The literature review suggests that, despite lacking institutional bases that could be used to develop new adherents to the paradigm, projective techniques were used by a number of researchers, but this research was marginalized, criticized or misunderstood by adherents of the dominant paradigm, positivism. Findings -Some of the criticism directed at projective techniques research by positivists involves criticism of the paradigm's assumption that humans have an unconscious, and a belief that projective techniques are unreliable and invalid. This paper points out that a growing number of cognitive psychologists now accept the existence of an unconscious, and measure it using the "implicit association test." This paper argues that the IAT is an associational test is the tradition of word association. Moreover, the literature review shows that projective techniques are much more reliable than critics contend, and exhibit greater predictive validity than many positivist instruments. Research limitations/implications -As with all literature reviews, this one does not include every published research study using projective techniques. As a consequence, the conclusions may not be generalizable to the studies excluded from the analysis. Originality/value -The p...

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Factor Study of Dimensions of Advertiser Credibility

Cited by 18 publications

References 0 publications

Cues of credibility and price performance of life insurance comparison Web sites

Cues of credibility and price performance of life insurance comparison Web sites

Attributes of Identity Document Credibility: A Synthesis of Expert Knowledge

Projective techniques in US marketing and management research

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