Factor affecting competitive advantage of real estate developers in Indonesia

Abstract

Purpose This study aims to test and explain the implementation of the green marketing mix (GMM) strategy, based on an environmental orientation (EO) in increasing the competitive advantage (CA) of the real estate developers or companies in Indonesia. Design/methodology/approach This study was conducted at real estate developer companies in several cities in Bali, i.e. Denpasar, Gianyar, Buleleng, Singaraja and Tabanan of Bali Province, Indonesia, registered as a member of Real Estate Indonesia. Bali was chosen as a province with a very rapid growth of the property sector than other provinces in Indonesia. This study is about census research. The sample unit is a real estate developer in Bali whose scope of operation project is at least 20 hectares, which means the scale of the property business is middle-class and upper-class companies. The unit of analysis was developer companies in Bali, whereas the respondents were the General Manager, CEO or owners of the company. The respondents were chosen so that each question in the questionnaire could be filled correctly and accurately. Findings EO has a positive but insignificant effect on CA. On the other hand, EO has a positive and significant influence on the GMM strategy. Furthermore, the results show that the GMM strategy has a positive and significant effect on CA. Originality/value The originality of this study is evident from the effort to deepen the analysis and the results of the hypothesis testing of previous studies; hence, this study uses a GMM strategy for real estate developers as a service company. The mapping of the previous research is done uses variables related to current research. This study seeks to develop a model from some previous studies aimed at enriching the results of research for further development.

The role of Tri Hita Karana-based business strategy and digital marketing to improve sustainable business performance

“…This means that the higher the environmental orientation shown by the indicators of environmental orientation variables of traditional tie weaving SMEs in Bali, namely the indicators: communicating a mission statement about the importance of protecting the environment, committing to participate in controlling air pollution, communicating to employees about the importance of protecting the natural environment; always evaluate the environmental impact of operational decisions taken; managed oriented to occupational health; and the Company is managed oriented to occupational safety, then able to improve the implementation of Tri Hita Karana business strategy is getting better. This study also strengthens the results of previous research conducted by (Sukaatmadja, 2020), which states that environmental orientation plays an important role in improving Tri Hita Karana's business strategy. Similar results have also been obtained by Zameer et al (2022), which states that a high environmental orientation is able to improve Tri Hita Karana's business strategy.…”

Green Marketing and Intention to Buy Green Product: Systematic Literature Review

“…Table 2 shows some of the dominant countries used as case studies in this study, namely Indonesia, because there are as many as 4 journals that have conducted research or research related to green marketing and purchase intention to buy green products and case studies in Indonesia. Several recent papers or journals have also taken case studies in Indonesia such as (Luckyardi et al, 2022), (Sukaatmadja, 2020), (Pradana & Kartawinata, 2020) and (Astuti et al, 2021) So that from the results of this study, the results of mapping several previous studies were obtained which will be future opportunities for future research. And based on the bibliometric analysis, it does not show the dominance of certain author names in research related to the topic of green marketind and purchase intention to buy green products, there are several opportunities for renewal and green marketing and marketing mix have a high relationship.…”

“…21, No. 1, 2023 Sri Lestari (Green Marketing and Intention to Buy Green Product: Systematic Literature Review) India (Borah et al, 2021) China (Dabija et al, 2018) Czech Republic (Gurbuz & Tekinerdogan, 2018) Netherland (Khanra et al, 2020) Norway (Kumari et al, 2022) India (Limbu et al, 2022) Vietnam (Patel et al, 2017) India (Pradana & Kartawinata, 2020) Indonesia (Salman et al, 2017) Egypt (Sun et al, 2022) China (Tenhunen et al, 2023) Finland (Van Dinter et al, 2021) Netherlands (Sukaatmadja, 2020) Indonesia (Astuti et al, 2021) Indonesia…”

The Role of Green Marketing in Improving the Hotel's Image and Enhancing Loyalty: from the Customer's Perspective

“…In the area of green marketing, there are various elements relating to it. The creation of green marketing consists of friendly products, logistics, promotion, pricing, and sustainable consumption, which are all necessary for the effective execution of a green marketing strategy (Sukaatmadja, 2020). Recently, green products grew more widespread and gained some new features connected to what drives individuals to evolve and desire them (Šikić, 2021).…”