“…• strategy development in education (Lee, Lo, Leung, & Ko, 2000) • enhancing quality in education (Park, Kim, Kwak, & Lee, 2013) • strategy formulation in the banking industry • improving service quality in the hotel industry (Kuo, Chen, & Boger, 2015) • quick response to changing customer needs within the bank sector (Andronikidis, Georgiou Gotzamani, & Kamvysi, 2009) • quality evaluation of train's internal services (Khorshidi, Nikfalazar, & Gunawan, 2016) • improving the service quality of casual-dining restaurants (Cheng, Tsai, & Lin, 2015) • global facility location-allocation problem (Jamalnia, Mahdiraji, Sadeghi, Hajiagha, & Feili, 2014) • software development (Jayaswal, Patton, 2006) The original version of QFD is used for product development, enabling project teams to make detailed specifications of the needs and expectations of customers by referring them to the technical solutions and possibilities for their introduction. The essence of the QFD method is that the value of product technical parameters depends on customers' requirements described in their natural language.…”