Extending unified theory of acceptance and use of technology with perceived monetary value for smartphone adoption at the bottom of the pyramid

Baishya, Kuldeep; Samalia, Harsh Vardhan

doi:10.1016/j.ijinfomgt.2019.11.004

Cited by 119 publications

(121 citation statements)

References 88 publications

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“…TPB's constructs have been tested by different researchers to predict different individuals' adoption of mobile banking, i.e., bank users, university students, young people, bank customers (Priya, Gandhi, and Shaikh, 2018;Elhajjar and Ouaida, 2019;Danyali, 2018;Shankar and Kumari, 2016;Narteh, Mahmoud, and Amoh, 2017;Lu, Tzeng, Cheng, and Hsu, 2015;Verma, and Sinha, 2018;Woodson, Alcantara, and Do Nascimento,2019). According to Baishya and Samalia (2019), studies on technology adoption at the BOP are scarce.…”

Section: Literature Reviewmentioning

confidence: 99%

“…It is defined as an individual's perception that people are important for their influence or their conduct. According to Baishya and Samalia (2019), subjective norms have a direct and positive impact on "Behavioral Intention" to use a smartphone at the BOP. For Nasco et al (2008), the use of TPB to predict Chilean SMEs' intention to embrace e-commerce shows that subjective norms are significantly linked to the intention of embracing it.…”

Section: 22mentioning

confidence: 99%

“…Wu and Chen (2005) and Nasco et al (2008) also produced these results. According to Baishya and Samalia (2019), since the BOP people are less educated, they would be more influenced by social factors than their knowledge of the technology. It should be noted that subjective norms have a more significant effect in the early stages of technological adoption (Nasco et al, 2008).…”

Section: Regardingmentioning

confidence: 99%

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Adoption of Mobile Banking by Microentrepreneurs at the Bottom of the Pyramid

2020

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The use of mobile phones has increased globally, offering developing countries the opportunity to improve financial inclusion through mobile banking. However, mobile banking has been little adopted by microentrepreneurs at the bottom of the pyramid, and studies that explain this phenomenon is incipient. Therefore, this study aims to establish factors that influence mobile banking adoption by microentrepreneurs, from the Theory of Planned Behavior (TPB), extended to the relative advantage and perceived risk. Using a sample of 101 microentrepreneurs at the bottom of the pyramid, our findings confirmed that attitude, subjective norms, behavior control, and relative advantages positively affect the appropriation of mobile banking. Thus, banks and mobile services providers can focus on these critical factors to increase the mobile banking adoption rate.

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Section: Literature Reviewmentioning

confidence: 99%

Section: 22mentioning

confidence: 99%

Section: Regardingmentioning

confidence: 99%

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Adoption of Mobile Banking by Microentrepreneurs at the Bottom of the Pyramid

2020

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“…For example, to improve the online service index, the government need to develop a portal which is easily accessible by its people. This becomes a challenge in a diverse country such as India where people speak several languages, and their understanding of online portals is limited (Baishya & Samalia, 2019). Such cultural dynamics limit the extent to which online services are offered (Gong et al, 2007).…”

Section: National Culture and E-government Developmentmentioning

confidence: 99%

Impact of National Culture on E-Government Development

Kumar

Baishya

Sreen

et al. 2021

Journal of Global Information Management

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E-government has become a growth engine for government. Despite splendid progress in information and communication technologies, e-government is developing at a slow pace. This study aims to examine the cultural factors responsible for e-government development. Drawing from customer focus theory and cultural theory, the study explores the relationship between the dimensions of national culture and e-government development. The study uses panel data of e-government development and per capita GDP from 2008 to 2018 of 78 countries to examine the relationship. The result shows that cultural dimensions and per capita GDP are significant predictors of e-government development. Per capita GDP, when examined with cultural dimensions, namely power distance, individualism, uncertainty avoidance, and long-term orientation, shows interactive effects on e-government development. This study contributes to the literature of e-government, the customer focus theory, and cultural theory. The paper also presents the practical implications of findings that are relevant to the policymakers and governments.

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“…Abraham (2012) argues that for doing business at BOP, non-traditional strategies are required to connect with the customers in an economical way reducing the cost of the busines in which ecommerce can support the firms operating in BOP (Abraham, 2012) . Baishya and Samalia (2020) have proposed a model of ICT adoption consisting of "Performance Expectancy" (PE), "Effort Expectancy" (EE), "Social Influence" (SI), "Perceived Monetary Value" (PMV) predict the "Behavioral Intention" (BI), and BI and "Facilitating Conditions" (FC) predict the "Use Behavior" (UB), they actually added the "Perceived Monetary Value" to the Extended TAM model of technology adoption (Venkatesh & Davis, 2000). "ICT access" has been operationalized on two dimensions: "Percentage of households with computers", and "Percentage of households with Internet".…”

Section: Information and Communication Technologies (Icts)mentioning

confidence: 99%

Towards Sustainable Base of Pyramid Market: Role of ICTs in Shared Innovation

Ilyas

Siddiqui

Rasheed

2020

RAMSS

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The purpose of this paper is to make a systematic review of the literature on role of Information and Communication Technologies (ICT) in sustainability of the Base of the Pyramid (BOP) markets by studying the impact of ICT on innovation development at BOP. BOP markets are those segments of the global markets that have an income of about two to four dollars or less and are untapped fortunes for the business (Prahalad, 2002). BOP is fraught with dearth of infrastructure and resources which makes it hard for business firms to work out viable and sustainable strategies as the separations between the producers and end users are much wider in these markets compared with developed markets. Use of ICT helps reduce these separations by developing shared innovations with the people at BOP. Systematic literature review approach has been adopted to analyze the peer-reviewed journals for the period 2000 to 2019 using Google Scholar and Science Direct. BOP, ICT and Shared Innovations were the key words used in this search. Our findings suggest that ICT has significant role in development of shared innovations at the BOP markets as it bridges the physical market separation with its internet and web-based networks. This research has implications for busines managers, as it will guide them in making viable and sustainable strategies to run their businesses in these huge un-tapped markets.

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Extending unified theory of acceptance and use of technology with perceived monetary value for smartphone adoption at the bottom of the pyramid

Cited by 119 publications

References 88 publications

Adoption of Mobile Banking by Microentrepreneurs at the Bottom of the Pyramid

Adoption of Mobile Banking by Microentrepreneurs at the Bottom of the Pyramid

Impact of National Culture on E-Government Development

Towards Sustainable Base of Pyramid Market: Role of ICTs in Shared Innovation

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