Purpose
This paper aims to develop an institutional framework to examine the role of governmental and social pressures on green product purchase intentions. Because of the increased focus on environmental issues in emerging markets, an examination of the institutional environment in India can provide unique insights into the drivers of green consumption.
Design/methodology/approach
A large-scale data collection is conducted via an online survey to test the validity of the theorized model. A survey methodology is used to collect responses from a sample of 400 consumers in India and analyzed via Smart PLS 3.0.
Findings
The findings suggest moral norms, injunctive and descriptive, have varying influences on consumers. Further, governmental influence, at least in India, may not have a positive impact one would expect. The results indicate the institutional framework developed in this research has a good predictive ability in green marketing settings and offers insights for businesses and policymakers to enhance consumers’ motivations to purchase green products.
Originality/value
From a theoretical perspective, this research is the first to examine the institutional environment on green consumption in India and provides unique insights into the influences of green consumption. The results suggest the institutional environment in India presents unique opportunities for practitioners and policymakers.
E-government has become a growth engine for government. Despite splendid progress in information and communication technologies, e-government is developing at a slow pace. This study aims to examine the cultural factors responsible for e-government development. Drawing from customer focus theory and cultural theory, the study explores the relationship between the dimensions of national culture and e-government development. The study uses panel data of e-government development and per capita GDP from 2008 to 2018 of 78 countries to examine the relationship. The result shows that cultural dimensions and per capita GDP are significant predictors of e-government development. Per capita GDP, when examined with cultural dimensions, namely power distance, individualism, uncertainty avoidance, and long-term orientation, shows interactive effects on e-government development. This study contributes to the literature of e-government, the customer focus theory, and cultural theory. The paper also presents the practical implications of findings that are relevant to the policymakers and governments.
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