“…First, investments in R&D enhance technological knowledge and learning capabilities, which, in turn, improve firms' capacity to develop cost-and differentiation-based international competitive advantages (Filipescu et al, 2013). Investments in R&D activities enable firms to offer notably valuable products and better prices than their competitors through the development of new products or processes (Berchicci, 2013;Sousa et al, 2021), hence giving them a competitive advantage based on cost or differentiation. These advantages help firms to compete better against more skilled and resource-rich local and global competitors (Cavusgil and Zou, 1994;Filipescu et al, 2013), which subsequently allows such firms to pursue a simultaneous product introduction.…”