2012
DOI: 10.5430/ijba.v3n2p90
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Exploring the Influence of Quality and Safety on Consumers’ Food Purchase Decisions in Botswana

Abstract: The main purpose of this research was to gain some exploratory insights into how important food quality and safety issues were in influencing Botswana customers' food purchase decisions. A cross-sectional descriptive research design utilising a structured questionnaire was used to collect data from a sample of 150 respondents who reside in Gaborone, Botswana in January 2011. The study found that in defining quality and safety of food, consumers used the same attributes thus resulting in an overlap in definitio… Show more

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Cited by 13 publications
(15 citation statements)
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References 16 publications
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“…(56.3%) of them were married. This is consistent with the results of (Kealesitse and Kabama, 2012) where emphasized the results showed that consumers with a lower level of education tend to be less concerned about certain food safety factors compared to those with a higher level of education. The respondents with higher food expenditures were also more concerned about food safety than those who spent less money on food.…”
Section: Second: Analysis Of a Consumer Questionnairesupporting
confidence: 91%
“…(56.3%) of them were married. This is consistent with the results of (Kealesitse and Kabama, 2012) where emphasized the results showed that consumers with a lower level of education tend to be less concerned about certain food safety factors compared to those with a higher level of education. The respondents with higher food expenditures were also more concerned about food safety than those who spent less money on food.…”
Section: Second: Analysis Of a Consumer Questionnairesupporting
confidence: 91%
“…Previous research conducted by [15] indicate that food quality influences the purchasing decisions. In [2] found that food quality is a main factor influencing the food purchase decision in Botsawa, research shows that the attributes of freshness and taste gained the highest average value. Customers who experienced that quality of the food they consumed at a restaurant is high, were more willing to give positive word-of mouth and revisit the restaurant [6,20].…”
Section: Food Qualitymentioning
confidence: 99%
“…The Gilpin-Ayala information diffusion model is used with the effect of food safety scare behavior information transparency factors, which include media food safety supervision information transparency [20,21] and consumer concerns about food safety incidents [5][6][7]; is defined as follows:…”
Section: Constructing Modelmentioning
confidence: 99%
“…The combining research on food safety and consumer behavior mainly focuses on consumer concerns about food safety [5][6][7], purchase intention for safe food [8][9][10][11][12], and the risk perception of food safety [13][14][15][16][17]. The idea that food safety information transparency eases food safety issues has been given increasing attention by scholars globally with the further development of food safety management.…”
Section: Introductionmentioning
confidence: 99%