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PurposeThe purpose of the paper is to find out how food neophobia, perceived risk and perceived value affect their consumers' attitude and consumption intention toward street-food, when researching tourists' food consumption.Design/methodology/approachThe framework is tested using primary data collected from 445 tourists drawn from a main urban center of Jammu situated in northern India. Structural equation modeling (SEM) technique was used to analyze data using partial least squares (PLS) method.FindingsFindings of the study provide evidence that perceived value of the street-food vendor through word of mouth (WoM) positively influenced tourists 2019 attitudes and intention to consumer street-food, while food neophobia lead to negative attitude and intention to consume. The findings further indicate that a significant negative relationship exists between perceived risk and intention to consume street-food.Originality/valueAlthough several studies have been conducted in the past related to the food experiences of tourists at various destinations, the current study is the first attempt to offer an Asian perspective on and fresh insights into factors affecting tourists' street-food selection in unfamiliar environments. The paper is useful for both practitioners and academicians interested in tourist consumption behavior and food tourism, as it would help in developing effective marketing and operational strategies to develop tourism through street-vending management.
PurposeThe purpose of the paper is to find out how food neophobia, perceived risk and perceived value affect their consumers' attitude and consumption intention toward street-food, when researching tourists' food consumption.Design/methodology/approachThe framework is tested using primary data collected from 445 tourists drawn from a main urban center of Jammu situated in northern India. Structural equation modeling (SEM) technique was used to analyze data using partial least squares (PLS) method.FindingsFindings of the study provide evidence that perceived value of the street-food vendor through word of mouth (WoM) positively influenced tourists 2019 attitudes and intention to consumer street-food, while food neophobia lead to negative attitude and intention to consume. The findings further indicate that a significant negative relationship exists between perceived risk and intention to consume street-food.Originality/valueAlthough several studies have been conducted in the past related to the food experiences of tourists at various destinations, the current study is the first attempt to offer an Asian perspective on and fresh insights into factors affecting tourists' street-food selection in unfamiliar environments. The paper is useful for both practitioners and academicians interested in tourist consumption behavior and food tourism, as it would help in developing effective marketing and operational strategies to develop tourism through street-vending management.
Objective: This article aims to analyze the potential of the gastronomic offer of food trucks in Bogota, specifically in the area of 93rd and 85th streets. Theoretical Framework: Food trucks have recently become a powerful consumer trend (Wiatrowski et al., 2023). In addition, they attract a variety of consumers due to the availability and convenience of food, driving a positive attitude towards food trucks (Davila-Pena et al., 2023). Method: A mixed approach was used, conducting 140 semi-structured surveys and interviews in the area. Results and Discussion: The results reveal that consumers choose food trucks for pleasure, without concerns about their cleanliness and hygiene. The research is relevant in the current context due to the significant growth of this trend in the city. That said, previous studies such as those by Wiatrowski et al (2023) have shown that food trucks have become a powerful consumer trend in various cities around the world. Research Implications: A relationship between places, social subjects, conventions and language is identified, as well as a connection with the culinary practice of food trucks. It is concluded that street food fulfills an important cultural, social and economic function. Originality/Value: Food trucks are recognized for their gastronomic offer, which distinguishes them from fixed establishments as they can move to different events and areas, capturing a different market. Food trucks in Bogotá reflect different types of food and gastronomic traditions, adapting to the tastes of local consumers and thus contributing to the culinary diversity of the city.
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