PurposeThe purpose of the paper is to find out how food neophobia, perceived risk and perceived value affect their consumers' attitude and consumption intention toward street-food, when researching tourists' food consumption.Design/methodology/approachThe framework is tested using primary data collected from 445 tourists drawn from a main urban center of Jammu situated in northern India. Structural equation modeling (SEM) technique was used to analyze data using partial least squares (PLS) method.FindingsFindings of the study provide evidence that perceived value of the street-food vendor through word of mouth (WoM) positively influenced tourists 2019 attitudes and intention to consumer street-food, while food neophobia lead to negative attitude and intention to consume. The findings further indicate that a significant negative relationship exists between perceived risk and intention to consume street-food.Originality/valueAlthough several studies have been conducted in the past related to the food experiences of tourists at various destinations, the current study is the first attempt to offer an Asian perspective on and fresh insights into factors affecting tourists' street-food selection in unfamiliar environments. The paper is useful for both practitioners and academicians interested in tourist consumption behavior and food tourism, as it would help in developing effective marketing and operational strategies to develop tourism through street-vending management.
Web marketing is a new way of performing the task of marketing, and electronic services have already changed whole industries, such as banking, health, education, etc., by streamlining the business and service processes. The tourism industry is no exception to this change; the information and communication technology in the tourism sector is of special significance. With this backdrop, the present chapter aims to study the role of destination based tourism websites in promoting Jammu as a destination by various service providers (Hotels, Travel Agencies, and Airlines). The findings of the study suggest that while the websites are scoring above-average values on the all the five factors under study (Functionality, Convenience, Website Layout, Convenience and Content) their performance can still be improved. The service providers who use these websites, are completely satisfied with the speed of information downloads, transaction processing speed, website designs, logical organization of the website, etc.
No abstract
Pilgrimage tourism is one of the oldest and most widely practiced forms of tourism over the world. Pilgrimage has not only been confined to religious and spiritual benefits of the pilgrims but has extended gains to other participating communities including the locals and the service providers. As a pilgrimage destination flourishes, it becomes a source of income generation for the locals and service providers, along with fulfilling the spiritual desires of the pilgrims. With the core activity of offering prayers and pilgrimage, allied activities particularly shopping at the destination is a key indulgence at a pilgrimage destination. Special products, believed to possess spiritual and religious relevance are sold at the destinations. The pilgrims buy these products to offer to their God. Such products when used for commercial purpose are known to be Souvenirs. Pilgrims buy souvenirs to take back memories of their journey and to gift to others as a momento or token of affection. The present study is an empirical research which tends to know the souvenir purchase behavior of the pilgrims at one of the most visited pilgrimage shrine of India, Shri Mata Vaishno Devi. The research explores the Souvenir Purchase trend at the destination and tends to study how the Souvenir Purchase intention is affected by the demographics of the respondents. The difference in Souvenier Purchase Intentions of the pilgrims on the basis of their visiting Motivation will also be worked upon. It includes first hand as well as second hand data and will be analyzed with the help of tools like percentage, mean, t-test and ANOVA.
The job quality is constituted by the set of work features which foster the well-being of the workers. Job quality is directly linked with the consideration of workers’ points of view and this can be found through the development of surveys into job satisfaction and workers’ well-being Layard, 2005),. The employees in the hotel industry play an important role in the dealing with their customers which has a direct impact upon providing quality services and also involve a high degree of face-to-face interaction between employees and customers but due to the growing work burden of the employees, they are not able to give ample time to their families. With this background, the objective of the present study is to evaluate the relationship between job quality and job satisfaction and the effect of job quality and job satisfaction of hotel employees on their overall quality of life. Lastly various measures for the improvement of the quality of life of employees working in the hotel industry of this particular region are suggested.
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