Organizations want to maximize productivity by minimizing stress, as increased levels of stress and burnout may have significant implications for organizational performance such as reduced job satisfaction and lowered organizational commitment. Also certain occupations are linked more to burnout than the others. The present exploratory study undertakes the examination of burnout among teachers in the university as they are an essential part of a successful educational system. Organizational commitment is essential for retaining and attracting well qualified workers as only satisfied and committed workers will be willing to continue their association with the organization and make considerable effort towards achieving its goals. This work is significant for two reasons: It attempts to develop and test a model for burnout and its effect on job satisfaction and the subsequent effect of job satisfaction on organizational commitment; It signifies one of the first attempts to develop a linkage among burnout, job satisfaction, and organizational commitment among teachers. This study examines three factors of burnout as potential antecedents of 153 university teacher's job satisfaction, and the effect of increased job satisfaction on commitment among employees toward their organization. Structural Equation Modeling results indicate that: All three factors of burnout namely, depersonalization, reduced personal accomplishment, and emotional exhaustion lead to decreased job satisfaction. Greater job satisfaction contributes significantly towards an increase in organizational commitment. Out of the three dimensions of burnout, female teachers score higher on emotional exhaustion and reduced personal accomplishment indicating that they could not work the way they wanted to with their students or that they have less influence on their students, whereas male teachers score higher on depersonalization. In terms of job satisfaction, females show higher levels of job satisfaction as compared to men, perhaps due to low expectations about job status among female teachers as compared to male teachers. A perceived difference in alternative employment opportunities between genders offers an explanation to the finding that women are more committed to organizations than their male counterparts The results of the study have implications for the management of educational institutions as employee burnout may have important consequences for the organization. Since teachers are a valuable resource to educational institutes, management must invest significant resources in the assessment of their working environment, both mental and physical, to maximize the quality of service delivery.

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This study attempts to investigate the nature and impact of choice overload and Internet shopping anxiety on online shopping patronage in the context of fashion products by examining the extent to which consumers seeking variety while shopping online would experience an overload of the innumerable choices offered to them and whether the availability of large assortment of choices will have a significant effect on the patronage of e-stores providing choice in their product offerings. The study also hoped to examine the anxiety experienced by consumers while shopping online and the resultant effect of shopping anxiety on consumers’ intention to patronize web stores. Findings of the study based on a total of 189 responses reveal that online shoppers’ variety-seeking behaviour significantly affects choice overload, while too much shopping anxiety among online shoppers also significantly contributed to a decrease in the level of online patronage intentions among online shoppers. Based on the results of the study, suggestions are made to lower the anxiety among online shoppers to improve consumers’ patronage intentions as too much information is likely to influence their quality of decisions.

Sales promotions are generally looked at as tools that undermines the brand; yet a tool that is necessarily meant to speed up sales. Consumer sales promotion take up a large share of the total marketing expenditure despite which it remains an area that still attracts attention as an essential component of the promotion mix meant to increase short term sales. It is therefore not surprising that most of the marketers resort to sales promotions to attract the competitor's market share. The present paper reports the results of the effects of consumer sales promotions on 427 consumers. This study has attempted to explore the effect of consumer sales promotions on loyal and non-loyal consumers in two Fast Moving Consumer Goods- washing powders and shampoos. Consumers were classified into two categories by their degree of loyalty towards the brand: brand loyal consumers and non-loyal consumers (also known as brand switchers). The study found that consumer sales promotions have more influence on the brand switchers as compared to the loyal consumers. Also, among the various forms of consumer sales promotions, free gifts have more influence on the brand switching behaviour of consumers. Further, it was found that economic status was not a defining factor effecting consumer's brand loyalty.

PurposeThe purpose of the paper is to find out how food neophobia, perceived risk and perceived value affect their consumers' attitude and consumption intention toward street-food, when researching tourists' food consumption.Design/methodology/approachThe framework is tested using primary data collected from 445 tourists drawn from a main urban center of Jammu situated in northern India. Structural equation modeling (SEM) technique was used to analyze data using partial least squares (PLS) method.FindingsFindings of the study provide evidence that perceived value of the street-food vendor through word of mouth (WoM) positively influenced tourists 2019 attitudes and intention to consumer street-food, while food neophobia lead to negative attitude and intention to consume. The findings further indicate that a significant negative relationship exists between perceived risk and intention to consume street-food.Originality/valueAlthough several studies have been conducted in the past related to the food experiences of tourists at various destinations, the current study is the first attempt to offer an Asian perspective on and fresh insights into factors affecting tourists' street-food selection in unfamiliar environments. The paper is useful for both practitioners and academicians interested in tourist consumption behavior and food tourism, as it would help in developing effective marketing and operational strategies to develop tourism through street-vending management.