Exploring the drivers of organizational citizenship behaviors (OCB) among corporate meeting attendees

Abstract

PurposeCorporate meetings are a large sector of the global meetings, incentive, convention and exhibition (MICE) industry. However, regular attendance and productive participation by employees are regularly cited as critical problem areas. The purpose of this paper is to investigate how key inhibiting factors related to meeting attendance influence one dimension of employee organizational citizenship behaviors (OCB)–civic loyalty.Design/methodology/approachAn online survey was administered to 229 attendees of corporate meetings, drawn from a large range of private companies and government agencies. Regression analysis was used to investigate which factors affected two variables reflecting employee OCB–civic loyalty: future attendance intentions and positive co-worker advocacy.FindingsIt was found that opportunity costs and travel convenience were the two most important factors. Opportunity costs reflected the personal costs faced by attendees attending corporate meetings offsite through family or work-related responsibilities. In addition, organizational support was a further significant factor. The strength of relationships varied depending upon gender and mode of transport to the destination.Originality/valueWhile there is a large literature on motivators of meeting attendance in general, this is the first study to examine attendance factors for the corporate meeting sector. This study addresses calls for studies that seek to understand which key factors are related to positive attendance outcomes, and especially extends the scant level of research on meeting inhibitors. This study is also the first to utilize organizational citizenship theory to understand these relationships within the MICE sector. Implications are drawn for event organizers.

Music festival supervisor leadership style and organizational citizenship behavior: the effects of employee and volunteer relationships and dependence on their leader

“…The study's findings support the notion that festivals need to develop recruitment strategies to hire candidates with transformational leadership qualities due to quality LMX. With high LMX at play, repeat attendance and higher commitment ensue (Yodsuwan et al , 2020), in turn producing lasting and successful events.…”

Factors influencing MICE destination revisit intentions: A literature review

“…Push factors are the intangible or psychological factors intrinsic to event participants that drive them to decide to attend a MICE event. Related studies have indicated the importance of networking and educational opportunities as push motivational factors (Cassar, Whitfield, Chapman, 2020;Dimitrovski, Seočanac, Luković, 2021;Gračan, Barkiđija Sotošek, Torbarina, 2021;Kim, Kim, Oh, 2020;Kim, Lee, Kim, 2012;Lee, Koo, Chung, 2019;Mair, Thompson, 2009;Pavluković, Cimbaljević, 2020;Severt et al, 2007;Yodsuwan, Pathan, Butcher, 2020;Yoo, Chon, 2008;Yoo, Zhao, 2010). The following sections explain these factors in detail.…”

“…The majority of previous studies in the MICE context have extensively concentrated on the destination choice from the tourists' and meeting planners' perspectives (Aktas, Demirel, 2019;Crouch, Del Chiappa, Perdue, 2019;Houdement, Santos, Sierra, 2017;Jo et al, 2019;Liang, Latip, 2018;Para, Kachniewska, 2014;Pavluković, Cimbaljević, 2020). Nevertheless, there are few studies that discussed intentions to revisit the destination in the MICE context (Bi, Yin, Chen, 2020;Fitri, 2021;Yodsuwan, Pathan, Butcher, 2020).…”

“…Based on the extensive literature review, six motivational factors influencing tourists' decision to re-attend MICE events can be identified. From these, there are two push factors namely networking and educational opportunities (Cassar, Whitfield, Chapman, 2020;Dimitrovski, Seočanac, Lukovići, 2021;Gračan, Barkiđija Sotošek, Torbarina, 2021;Kim, Kim, Oh, 2020;Kim, Lee, Kim, 2012;Lee, Koo, Chung, 2019;Mair, Thompson, 2009;Pavluković, Cimbaljević, 2020;Severt et al, 2007;Yodsuwan, Pathan, Butcher, 2020;Yoo, Chon, 2008;Yoo, Zhao, 2010), and four pull factors namely destination image, travel cost, attractions and accessibility (Abulibdeh, Zaidan, 2017;Al-Dweik, 2020;Choi, 2013;Fitri, 2021;Gračan, Barkiđija Sotošek, Torbarina, 2021;Hashemi et al, 2020;Houdement, Santos, Serra, 2017;Kim, Kim, Oh, 2020;Lee, Koo, Chung, 2019;Mair, Thompson, 2009;Tanford, Montgomery, Nelson, 2012;Weru, Njoroge, 2021;Yoo, Chon, 2008). The next sections will discuss the influence of push and pull factors on tourists' decisions to re-attend MICE events in detail.…”

“…Unfortunately, few studies had looked at revisit intentions in the setting of MICE (Bi, Yin, Chen, 2020;Fitri, 2021;Yodsuwan, Pathan, Butcher, 2020). This is despite the fact that in the MICE context, behavioural intentions to return to a destination are highly significant, especially in developing nations (Fitri, 2021) in order to ensure successful MICE events.…”