Exploring social media addiction among student Millennials

Abstract

Purpose -The purpose of this paper is to explore the phenomenon of social media addiction among student Millennials. The authors use the consumption continuum as a theoretical framework.Design/methodology/approach -The authors used a "media deprivation" methodology including both qualitative and quantitative measures.Findings -The authors found that social media may exist in some respondents in a "near addiction" phase or the "social media addiction" phase according to the consumption continuum framework. Several themes are discussed.Research limitations/implications -While the sample is small, this paper is an exploratory study of social media addiction among Millennials and the first to apply the consumption continuum framework to this context (Martin et al., 2013).Practical implications -This paper explores the idea of social media addiction and begins to examine the role that marketing plays in perpetuating this addiction.Originality/value -This paper expands the idea beyond Facebook addiction (platform agnostic) and is the first to apply the consumption continuum framework.

Towards a Theory of Digital Well-Being: Reimagining Online Life After Lockdown

“…SMTs have not been shown to cause physical addiction (akin to the physiological craving for nicotine), but there is growing evidence that they can be responsible for psychological addiction (in a comparable sense to how persons can be addicted to gambling). Currently, the evidence concerning the addictive nature of SMTs is mixed (Grau et al, 2019 ; D’Arienzo et al, 2019 ), but some users clearly find them addictive. This indicates that we have reason to think of them more like cigarettes, rather than fast-food.…”

Social Media Addiction in Primary School Teacher Candidates: What Is the Role of Social Media Features and User Behaviours?

“…While there are a number of studies conducted into social media addiction (Olowu and Seri, 2012;Al-Menayes, 2015;Nakaya, 2015;Yu et al,2015;Bányai et al,2017;Balakrishnan and Griffiths, 2017;Griffiths and Kuss, 2017 ;Hawi and Samaha, 2017;Monacis et al, 2017;Azizi, Soroush and Khatony, 2019;Casale, Rugai and Fioravanti, 2018;Grau, Kleiser and Bright, 2019;Hou et al, 2019;Sun and Zhang, 2020), this study focuses on other studies that have been conducted in Turkey and that deal with social media addictions of teacher candidates. Studies undertaken in Turkey concentrate on Generation Z.…”

The Effect of Sports Science Students’ Social Media Addictions on Redundant Purchasing Behavior

“…While Facebook has 1.95 billion active users from these social media platforms, Instagram has 925.5 million, Linkedin 663.3 million, Snapchat 381.5 million and Twitter 339.6 million active users (Kemp, 2020). Social media addiction is sometimes an expression used to refer to someone who spends a lot of time using Facebook, Twitter, Instagram or other social media platforms, and this time affects other aspects of daily life (Grau, Kleiser, & Bright, 2019).…”

“…Research has shown that various online activities, such as constant online gaming and social media use, can be addictive to a particular group, especially adolescents and adults (Cheng & Li, 2014;Kuss, Griffiths, Karila, & Billieux, 2014;Ryan, Chester, Reece, & Xenos, 2014). Social media sites are particularly important for Millennium college students, who have been determined to spend a lot of time online and use the Internet frequently for social purposes (Grau et al, 2019). Especially in developed and developing countries, the development of the Wi-Fi network and the fact that 60% to 95% of the young adults all have smart phones, and the rapid increase in the number of applications developed for smart phones are the factors that cause the growth of social media usage of people (Yang, Chen, Huang, Lin, & Chang, 2017).…”